Products for people «veggie»Are the norm. Why does the meat consumption? In this article we explore the rise of plant-based diets and its impact on the food market. Without a doubt, societies do not eat the same thing at all times. Let's see what has happened in recent years.
Paradigm shift
Veggies. This is the name of the consultancy Lantern for people who base their diet on plants. Vegans, vegetarians and flexitarians come in here. The latter do eat meat but in a limited way. The point is that the new study The Green Revolution carried out by the previous company reflects a change in trend. Thus, the number of "veggies" has risen from 8% in 2017 to 13% in 2021. It should be noted that this percentage only refers to the adult population.
The harmful effects of the abuse of meat for health and its environmental impact are positioned as the main causes of this phenomenon. Those who are most aware are the people of 25 and 34 years between. Within this group the percentage amounts to 16%. It is followed by the one who goes 55 to 64 years. In this the figure is 12'3%.
Opportunities offered by the "veggie" diet
The change in food trends means a different food market. Within this, different alternatives to traditional animal products have flourished. The most widespread consists of vegetable drinks. These suppose the 69% of the value and 91% of volume of the Spanish market for vegetable substitutes. At the moment it is expected that the substitutes for dairy products will be the products «veggie»With greater relevance.
However, the highest growth is expected for alternatives to egg and cheese. Manufacturers are facing new challenges. One of the main ones is to cut the number of ingredients in recipes to avoid being classified as ultra processed. Hello Plant Foods He has already produced a hamburger with "only" ten ingredients. In addition, we must take into account that the proportion of people willing to buy laboratory meat printed in 3D (according to the study).
Finally, we will refer to fish. Its consumption has not decreased as much as that of meat. Despite this, interest in reduce catches because of the environmental impact. For this reason, interesting initiatives such as Mimic Seafood. He has developed a tomato-based tuna substitute called tunato. Bottom line: the market for plant-based alternatives is booming. We are witnessing an increasingly accelerated transformation in the way we eat. What do the next few years hold for us?
