El milk claim it is unfair and unnecessary. Some consumers don't realize it. Maybe you don't value it. The truth is that many distribution chains use products claim as promotion. This old strategy is currently affecting many producers very hard. In this case, the one that is already reaching an unsustainable point is the dairy sector. All of this puts this livestock activity at risk, which has been in reconversion for many years, with cost adjustments and profitability improvements and which now it's hit rock bottom.