Who has never heard the phrase I'm going to put you looking to Cuenca? And it is that these words of a sexual nature have spread over the centuries becoming one of the most popular phrases in the Spanish language. This expression has been chosen by Cervezas Cuenca to baptize its new range of products. We tell you everything about this new project.
A phrase with a lot of history
Many will not know where the phrase comes from Looking to Cuenca. Although there are different legends, the best known is the one related to King Philip I of Castile. According to various historians, Philip the Handsome was a very womanizing man, whose infidelities unhinged his wife Juana I of Castile, who became known by the nickname of Juana la loca. During the reign of both, the Castilian court was located in Toledo.
the king ordered build a tower of observation with which he could dominate different cities of the region. And according to the same sources, The beautiful He used to upload his lovers to said tower in order to unleash his passion. This became the talk of the minions, who as a joke commented that the monarch put his flirts looking towards the city of Cuenca.
Looking at Cuenca: a local project
Looking to Cuenca, taking its name from the well-known phrase, is the new line of beers designed and manufactured by the company 'Cervezas Cuenca', born with a strong emotional bond with the city in which it is produced. A project that aims to extol the town as a World Heritage Site and thus boost tourism At national and international level.
The promoters of the project, who also sell Dawat Beers, stress the importance of Craft beer. In his opinion, this type of drink brings with it a link with the local. To make it more attractive, they have looked at the historical chronicle and the characters that have made Cuenca great. And what better way than to use such a well-known phrase to draw attention.
Six characters for six beers
The new line of beers Looking to Cuenca It currently has six varieties: pale lager, maibock, session IPA, Lager with Pedro Ximénez, Imperial Stout and Bourbon Ale. The intention of the producing company is that these drinks are available in catering establishments. Although they also have in mind sell them as souvenirs for tourists visiting the city.
The characters chosen by the bottler are six people with close connection with the city. Among these characters could not miss Juana and Felipe de Castilla, accompanied by the lovers of the monarch. Other characters closely linked to Cuenca are added to those mentioned above, such as Alfonso VIII the Noble, the Christian king who reconquered the city from Arab hands, or Saint Julián, patron saint of the capital of Cuenca.
A World Heritage City
Cuenca is a city with a lot of tourism potential, both historical and culinary heritage. Looking Pa Cuenca aims to publicize the attractions of the city through the consumption of a local product deeply rooted in it. The city, Heritage, has a very varied gastronomy, in which meat and dairy products stand out.
Between the most representative dishes of Cuenca, of the province and the capital, is the mortar. This stew, with a texture similar to pâtés, is made up of liver and pork loin, spices and breadcrumbs. Nor should we forget the zgarlic cloves, an appetizer made with marinated lamb intestine and rolled in vine shoots.
As we have seen, history and gastronomy go hand in hand. This is how Cervezas Cuenca has shown us with its new range Looking to Cuenca, an artisanal product that aims to promote the city based on a phrase with sexual connotations. Now that you know, are you going to look at this Castilian city with different eyes?
