We are used to seeing how companies make use of memes y mythical phrases of famous characters, series and films for advertising purposes. But… what if expressions taken from the Bible were used? Well, Burger King has done it to announce its new vegan burgers. An act that the high officials of the Catholic Church. We tell you all the details of this controversy.
The Catholic Church attacks Burger King
A few days before Easter, Burger King launched a controversial advertising campaign. It announced his vegan burger with bible verse variations. Some, for example, said something like this: “Take all of you and eat of it. That he does not have meat ”or“ vegetable of my vegetable ”, imitating the well-known passage“ meat of my meat ”. These advertising slogans have offended members of the Catholic Church. Which have taken these words as an offense. But was it really that serious?
To the extent that they filled the social networks with criticism and managed to position themselves at number one in trends with the hashtag #BoycottBurgerKing. Even some priests have commented on their social networks. This is the case of Jesús Silva who asked his 35.000 followers never to set foot in the fast food establishment again and called the campaign an "offensive against Christianity". ¿
All these criticisms and offensives of the Catholic Church they have forced Burger King to withdraw this campaign and apologize. “We apologize to all those who have been offended. Our intention has never been to offend anyone and the immediate withdrawal of the campaign has already been requested” has assured its community manager. He failed to
In this way, the hamburger firm has ensured that what they wanted was to carry out a campaign to promote your veggie burger in Easter. Being the intention to honor these dates. And you? Do you think Burger King has acted correctly?
