The sector of restoration is having a really bad time with the pandemic that continues to close many stores, from the most humble neighborhoods to those who have written their names on the Michelin guide. Faced with this crisis caused by the coronavirus, the new one is underway ElTenedor campaign. Worldwide, in 18 countries. From September 17 to November 17. Two months to believe, not to lower our arms, to continue offering excellent services to some diners who have also seen their economy hit. It is clear that the situation is serious, that is why the reservation platform offers you 50% discounts in a variety of places. «Back to restaurants»To save them. You want to know more?
A sector on red alert
A few days ago they were the workers of the culture those who took to the streets of all Spain and shared a multitude of protest messages on social networks. They demand aid from the government to be able to get out of the hole in which they find themselves, since they are seeing their sources of income greatly diminished. Artists, singers and other professionals in the sector are not an isolated case, because the hostelry it is also going through a difficult period. That of the new normal, that of the restricciones, the coronavirus and the fear of having to sell the business. Red alert for the restoration after a complicated summer season, without having been able to enjoy the money that each year the foreign tourism leave at the cash registers.
Now, forgetting a sad summer that has already ended precisely this September 22, the owners of those premises look forward with a lot of uncertainty. Due to possible new sprouts, due to the obligation to apply new restrictive measures and because reaching the end of the month can become, again, very difficult. The chain has also reached a sector that sees how many of its clients have stopped working and, consequently, being able to obtain income for leisure. «Back to the restaurants» It is something much more punctual now in the midst of the economic crisis due to the Covid-19. So there is no choice but to try to reactivate demand through initiatives like this ElTenedor campaign.
Goal: more bookings and visibility
To respond to the needs of the sector, thanks to American Express and the collaboration of the establishments, the app Fork seek a double objective. On the one hand, the plan aims increase reserves in restaurants through attractive discounts. And on the other, he wants to help multiply visibility of these stores through special offers and a large investment in advertising.
A key tool to get tables filling up again is offering incentives to diners. This ElTenedor campaign is one more. In other sectors and even countries, it has been seen how this strategy has worked. Will it also do it in Spain? Once this time that lasts for the promotion, the conclusions will be seen. Those that could not be completed in the last great action of the platform, since Fork Party He was totally paralyzed when the virus hit our country with force.
Eat at half price with the ElTenedor campaign
Actually, this offer now is the same one that was already launched in those early 2020 months. «Back to the restaurants» means to be able to have lunch or dinner in more than 1.600 premises with prices on the menu 50%. Spread throughout Spain, anywhere you can live a sensational gastronomic experience. Of course, with the measurements of prevention and hygiene against the greatest enemy of the moment.
Find your favorite place, try a new one or dare with original proposals of the different international cuisines in your city. The reservation is very simple: you access in the websites de Fork to the offer, you select a location and take a look at the list of options. Then, both the day and the time you can choose to save a site.
It should be remembered that the initiative "Let's save our restaurants" start-up in the confinement managed to collect more than $420.000 to help the sector. Now, again, it's time to lean your shoulder. This ElTenedor campaign It is very sweet, are you going to let it escape? You have less than two months to enjoy it. We encourage you to do so.
