The most famous chocolate bars from the Netherlands arrive in Spain. Also, with a solidarity goal against labor exploitation. Is about Tony's Chocolonely. A cocoa brand that aims to get a chocolate 100% slave free. Do you want to know what the cocoa industry hides? We will tell you.
What is Tony's Chocolonely?
“The chocolate brand that seeks to create a fairer cocoa industry”. As the Tony's Chocolonely brand ensures. This firm was born with the objective of distinguishing between the slavery and the production of chocolates. That is, this food does not follow the chain of use of the cocoa industry. It appears in a context in which more than 1,56 million children they extract cocoa illegally. Without going any further, this is happening today in West African countries.
It is for this reason that the Dutch journalist Teun from the Kitchen, better known as Tony, founded Tony's Chocolonely. After learning, in 2005, the cruel reality that exists within the cocoa industry. Wanting to change her, trying to get him to totally slave free chocolate be the norm in the cocoa industry. A very clear and complex goal.
In addition, the signature has been tagged with the B-Corp and Fairtrade certification. This means that it puts social impact before personal benefits. Having as main motto to get a 100% slave free chocolate. Not just your own, but all of them. This is how they expose it, too, in their designs. Their tablets are made up of thick six-ounce bars. They are also packaged in unevenly divided colored wrappers. Illustrating the irregularity of this industry.
Ghana and Ivory Coast
Tony's Chocolonely began with the discovery of the "Modern slavery" by three Dutch. These were journalists from the Keuringsdienst van Waarde television program. They found that the world's largest chocolate manufacturers bought cocoa from illegal plantations. In which child labor is used as a method of exploitation. Since then, he became aware of the need to inform and eliminate inequality in the cocoa sector.
Tony's signature is the first he has led by example. Establishing direct relationships with the producers of the cocoa en Ghana and Ivory Coast. Countries from which most of the chocolate consumed worldwide is made. Exactly 2,5 million farmers in West Africa produce 60% of the existing cocoa. To eliminate unfair working conditions, the brand pay a higher price for its raw materials. They also work hand in hand to solve the underlying causes of the problem.
In addition, donate 1% of your net income to the cause. Directly to the Chocolonely Foundation that supports projects to suppress slavery in the cocoa chain.
The problem
The cocoa supply chain mimics an hourglass. The wider ends would correspond one to the farmers and the other to the consumers. While in the middle we locate the multinationals. The main causes of the lack of equality by which Tony's Chocolonely struggle. Because they want to continue paying low prices to workers for chocolate. Prices practically "Inhuman". Farmers in Ghana and Ivory Coast receive the price at source per kilo. Preventing them like this operate professionally or improve the quality of your crops.
What these living conditions promote is the poverty. This is why, on many occasions, they are forced to resort to child labor. Taking away the opportunity to go to school to go to work. There they must use machetes and lifting loads too heavy. In addition to being continuously exposed to chemical pesticides. The University of Tulane, in 2015, conducted an investigation from which it was obtained that 2,3 million children They are working on cocoa farms.
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This chocolate has already entered some Spanish supermarkets. At the moment you can find this product in supermarkets like El Corte Ingles. We have already tried it, since we want to collaborate with Tony's Chocolonely in the elimination of exploitation. From our position, we cannot do much, but by supporting these actions we advance the fight. That is why we we recommend purchasing it.
It is much more expensive than the chocolate that multinationals have spoiled us for. But don't worry about it. The solution can be as simple as reduce your consumption of chocolate. That is, you can treat yourself to a weekly tablet of these characteristics instead of buying two cheap ones without traceability. After all, chocolate is just that, a whim. You don't need to live and excess sugar it can be harmful to your body. What do you think?
