A few days ago, the French company specialized in vegan meat, La Vie, launched a campaign for Burger King France to introduce their vegan bacon at the Veggie Steakhouse. All this after discovering that the traditional hamburger It had bacon and the vegan did not. We tell you all the details about this step taken by the fast food giant.
Smooth sailing
Vegan bacon has been all the rage in France. Since the expert company in vegetable fat meat, La Vie, decided hit the market With this food, the French public has been able to respond. And it is that those responsible have been able to connect with the new eating habits of society.
Since its creation in 2019, the French company has been growing constantly. For three years of constant research projects. y development, the company hit the key. In the words of those responsible, customers are not going to notice the difference between their vegetable-based slices and the bacon from pig Normal.
That is why last May, La Vie started a campaign asking the multinational Burger King to add its vegan bacon to the burger Veggie Steakhouse, after verifying that the same piece in its non-vegan format contains bacon, while in the veggie version it does not have it.
The Parisian company started the campaign through the social mediaAnd seeing that Burger King wasn't taking the hint, he launched a formal petition, instantly garnering a barrage of support. Another of the Media used in this campaign was to take out an advertisement in the newspaper Le Parisien, in which a tweet is shown asking the multinational to take note of the petition. Actress Natalie Portman, confessed vegan and investor of La Vie, has been one of the many people who have supported the petition.
Another idea: mettre du bacon La Vie™️ at your Veggie Steakhouse. Ce serait bien de pas attendre un siècle du coup. 🥓 #LeBaconCestLaVie (I.e. https://t.co/5aG7pgCNwC
— lavie_foods (@lavie_foods) May 17, 2022
Burger King's response
Burger King and La Vie had already started collaborating before, but not in France. A few weeks ago it became known that the vegan bacon It would be served in the new restaurant that the fast food chain intends to open in London. Therefore, the American company did not take long to respond to the request.
And it is that, due to the Good relations between the two corporations, Burger King has given the OK. The campaign in media and social networks has also been essential in the final decision of the hamburger company. Finally, it was announced that starting this month, in around 430 establishments may taste the new Veggie Steakhouse with the bacon incorporated.
Burger King intends to continue taking steps at an international level to be able to attend to the demands than society and its new ways of eating. La Vie also aspires to widen its space and enter with haste in a market as important as the United States.
Vegan bacon: a product on the rise
As we have already mentioned, the new eating habits, among which is the Veganism, they are on the rise. More and more companies are betting on this space and developing new products that are aimed at offering these alternatives to meat.
Vegan bacon is intended to provoke in the consumer a psychological response similar to that caused by eating animal bacon. Apart from La Vie, other companies also produce and market this rising product. one of them is Electric Jerky, a company founded by a group of scientists, experts in food biotechnology, in order to provoke a neural response to the consumption of meat. This product is sold in snack format through platforms like Amazon.
Another company that produces this food is Beyond Meat. This product is similar to the one marketed by La Vie. It is a bacon made with 100% vegetable proteins, which mimic the properties of traditional bacon. And that, unlike the Electric Jerky product, is consumed after cooking it, thus imitating all the characteristics of the animal product.
When we talk about this new product we refer to a new step forward in our way of eating, a gastronomic and scientific landmark Within everyone's reach. Do you dare to try it?
