The sauce brand Heinz commitment to sustainable agriculture. By what techniques do you intend to get a ketchup at all? sustainable financing model for 2025? What kind of alliances has he woven? Let's check it out!
"Ketchup, but first tomato"
Heinz launches the campaign "Ketchup, but first tomato" in collaboration with Agrarian Association of Young Farmers (Asaja). In this way, he has started eleven hectares of orchard for tomatoes. These will be used by Asaja for training in sustainable and circular agriculture.
"The effects of climate change and the different challenges that farmers face every day makes the agricultural sector need to have techniques adapted to current needs and it is a privilege to be able to collaborate with Heinz in this", declares the General Coordinator of AsajaJuan Almansa.
On the other hand, Heinz Spain recognizes sustainability as one of the company's values. The company's Marketing Director herself has advanced an environmental commitment of the brand. “We have the objective that, for 2025, 100% of our tomatoes are produced in a sustainable way”, says Elisenda Picola.
How does Heinz intend to achieve his goal?
Thus, Heinz is already taking charge of introducing sustainable cultivation techniques in the Iberian Peninsula. One of them is the buried irrigation. It consists of a circuit pipelines connected to a programmer below ground. This technique prevents the evaporation of water from the soil. In this way it optimizes up to 15% the use of this resource. On the other hand, Heinz has also launched, together with his partners, the cover crop.
This is also known as «cover cropping« and consists of facilitating the natural regeneration of the land to improve its fertility. It is made by planting certain species of plants to allow the land to recover without the use of chemicals. To carry out this type of techniques, it has been associated at an international level with the UPS platform. These are the English acronyms for Sustainable Agriculture Initiative and pursues the creation of this type of practice.
The added value
Today the ketchup is reviled due to his nutritional value. It has a large amount of sugar, which does not make it exactly the healthiest sauce. That is why it is committed to creating a product with added value. It does so from the axis of sustainability, which is of vital importance today. So the multinational Bet on Spain fourth producer of tomatoes worldwide.
Without a doubt, this is a good place if you want to make an impact on tomato cultivation. Do you think he will be able to grow all his tomatoes sustainably for 2025?
