One more year, Mahou, it is still the favorite beer of the Spanish. According to the Brand Footprint ranking that Kantar publishes every year, the beer of Madrid origin continues to win the throats of the Spanish.
According to the study carried out in twelve thousand homes in Spain, Mahou is positioned as the number one beer nationwide. In addition, it is the most chosen beer in four of the country's seventeen Autonomous Communities. Although the local factor usually influences consumer preferences in the beer sector, Mahou has managed to remain in the Top five of the most chosen beers.
Mahou is the favorite beer of the people of Madrid, Castilian Leon and Manchego, key territories for the brand. Also, it is the favorite in one of the furthest territories from its place of origin (Madrid), Asturias. Asturians fill their fridges with Mahou beer. This national recognition demonstrates the success and acceptance of Mahou throughout the country, reaffirming its position as a trusted and preferred beer among consumers.
According to the report, Mahou has managed to exceed thirty-one million contacts with the consumer (CRPs), placing itself in the twenty most chosen FMCG brands in Spain. The rest of the beers do not even appear among the fifty most chosen brands. The brand has managed to establish a strong connection with consumers, which translates into a high choice and confidence in its products.
"This consolidation of Mahou's leadership is aligned with the recognition of the brand as the most awarded range of Spanish beers in the world, recognition that, with 98 awards in 2022, it has already maintained for five consecutive years," they point out from Mahou.
Recently, the Madrid company has launched two new products on the market; Mahou Rosé and Mahou Cinco Estrellas Unfiltered. The brewery is constantly evolving, innovating so that the Spanish beer culture continues to grow.
