Bars and restaurants are suffering during this pandemic a devastating blow to their economies due to the paralysis to which they have been driven by the state of alarm. Business closing during more than 50 days could bankrupt more than one local convicted of the coronavirus. For this reason, in addition to the measures adopted by the executive of the coalition government for the self-employed and for the sector, there is an initiative that is gaining weight. Bar force in the face of the crisis was launched by the company Heineken brewery to try to alleviate the complicated situation. Now, weeks after that campaign became popular, at the international level "Back the Bars" to encourage everyone to return to the place of worship for the brewers.
Invest in the future, help the bars
With the spring lived in Spain in a way totally atypical and unknown Without being able to go out to drink that beer at our favorite bar, we all hope that in summer time that love returns. For going from beer with friends, to enjoy a round with classmates or work and even to recover the family tradition. That of going to one of the town bars to feel the good weather again in magnificent company. Life is passing us by in this confinement full of souvenirs shop of a few moments that we long for but that will return. Of course, for this to be possible, we must all ensure the viability of the bars or, otherwise, we will look with pity at the drawn blind. Goodbye to those good times with loved ones, goodbye to those beers between laughs.
Now, as we continue to progress in the de-escalated, It is time to collaborate and help in a very simple way so that the back to the terraces accompanied be a reality and not a sad memory From the past. It is time for you to make a double investment in your future, as well as in those places that are suffering so much. If you join the campaign Bar Force in the face of the crisis You can enjoy your fresh beer in that leisure environment that a good Spaniard likes so much. The end of confinement every day it gets closer. You sure want to go back to the place of beer worship. If you think so, join us to collaborate with the initiative that aims to bring income to these owners of bars so that, later, they can continue serving you canes.
How can you help?
It is very easy, fast and without leaving your home, of course! You just have to access the website of #ForceBar and select your favorite bar or the one you want to go to after this quarantine. Next, you must select a multiple of 5€, which is the minimum amount to spend in what has been called a "round" or advance of your future drinks. After filling in your personal data, a voucher is generated that you receive in your email and incorporates a QR code. After having collaborated in this Bar Force in the face of the crisis, when you go to the selected bar you will only have to present that coupon when paying so that is subtracted from the total amount. You can buy as many rounds as you want in the places you want. During three months after reopening, you can use it. Help now!
Growth of Fuerza Bar in the face of the crisis
In the first week of April, the movement of the hastag #BuerzaBar, promoted by breweries Cruzcampo and Amstel, with the support of its superior group owner Heineken. With the provision of up to 15 million canes to the bars, they intended to leave the warehouses of these establishments so prepared for the reopening. However, beyond that gesture of solidarity, what they wanted was to raise awareness for other companies, institutions and individuals. The help had to come from all possible places because the challenges those faced with this tough situation are far from easy to deal with. Many hoteliers will not be able to get ahead alone, so Bar Force in the face of the crisis it has been growing.
They are already more than local 6000 added to the movement that has crossed the brewing limit to bring together another fifteen and companies that supply products to the hospitality industry. For example, Nestlé, Danone, Red Bull or Central Lechera Asturiana, like wine signatures like Barbadillo, Faustino Rivera Ulecia or Embrunas. The oil can Andalusian whim or the coffee company Bazaar and Fusione They have also contributed their grain of sand. That destined to leave the warehouses full, difficult to fill after so many weeks of almost zero or non-existent income.
Recently, the last message released by Heineken internationally it is called "Back the bars" to encourage customers not to be afraid and to go out to bars. They are making a great effort to prepare hygiene measures and even prevention against Covid-19so you can rest assured. As soon as possible, go out and enjoy with your loved ones, since only then will the campaign have made sense Bar Force in the face of the crisis!
