An innovative and attractive game accompany the El Adivino by Félix Solís came, a Spanish winery that is committed to offering the customer more than a bottle so that they can entertain themselves by knowing their future. Yes, as you are reading. Thanks to a mobile app y augmented reality integrated into it, you can access an extra that is capturing young audiences. With this objective set, success is still important because there are also some Awards for the players. Here we tell you more about this peculiar initiative.
Unique digital experience
Certainly, in these times of crisis it becomes even more essential to attract wine consumers from among 18 and 30 years. For this purpose, in Félix Solís winery avantis They wanted to use one of the most captivating technologies: augmented reality. Between the YOUNGIt is something that attracts a lot of attention, so why not apply it to the wine product?
That would be asked in the winery family of Ciudad Real, protected by D.O. Valdepeñas, to launch the El Adivino by Félix Solís came. This summer of 2020, it has managed to have a presence in more than 10.000 mobile devices. Something that shows that the innovative commitment to merge technology with taste and quality The Castilian-La Mancha brand has been well received.
So, one unique and interactive digital experience It already gives you the game that you can download by scanning with your smartphone the label of each bottle sold under name The Fortune Teller. A word that already uncovers interest as soon as you read it, because the application is about guessing the future. Once it is opened, it provides you with a fortune ticket with a prediction. If you want to know yours, you already know what to do ...
This is the wine El Adivino de Félix Solís
So far, the app has already delivered more than 20.000 of the aforementioned tickets to customers attracted by the peculiar proposal of the El Adivino by Félix Solís came. A successful project that uses optimistic, hopeful and unexpected messages to users, especially young people, who in these complicated circumstances of pandemic need an injection of positivism. In just two months of activity, the response from the public has been excellent.
«Millennials are an important focus of Félix Solís' strategy. It is a public that seeks fresh flavors and original products, wants experiences and enjoys them in company. For this reason, our objective is to respond to their demands ", qualifies the president and CEO of the winery group.
These demands translate into an unusual offer that will last a few six months and will distribute a total of 60.000 € in prizes. From augmented reality to personal gain with such a curious bottle of wine. To captivate the most select palates, it is a young red with flavors to black fruits and nuances with fine aromas smoked. Its character is chameleonic, as it is also made with different varieties of grapes from different parts of Spain. From north to south of the peninsula, we are talking about a differential drink.
You can now enjoy it with the purchase of a El Adivino by Félix Solís came. The app is available for both iOS and Android mobiles. Do you want to know what the future? Do it with a glass of red in hand!
