En Spain we are very fond of products from from sea, either by the fishery traditional or modern aquaculture. However, the YOUNG they are the group that eats the least of these healthy foods. Now, a communication initiative of the cook Clara Villalon intends to change that statistic thanks to some video tutorials on fish. Through explanations in one of the formats most preferred by millennials, he wants to help choose the freshest fish. Especially those of origin Aging of Our Seas.
The Purpose of Fish Tutorials
The former contestant of the television show about cooking Masterchef knows very well that a good diet goes through consuming seafood, something that not everyone follows. In particular, people within an age range between teenagers and college students they still skimp on such foods. Therefore, a constant work of awareness so that he increased eating fish become an increasingly demonstrable reality.
Hence the Chef Villalon you wanted to focus on a friendly, attractive and interesting format for your target audience. Through the tutorials on fish, you want to encourage users not only to buy, but to look for the sea bream, sea bass and croaker cooler. Those that are in the fishmongers and, above all, with the quality label Aging of Our Seas. This leading group in aquaculture and in sustainability offers excellent marine products raised in Spanish waters.
Villalon explain with arguments and advice how you should properly choose a fresh fish so that the consumption experience is repeatable. Thus, thanks to tutorials on fish, both she and the company believe that this eating habit can be improved. The little audiovisual pills of less than one minute they will be broadcast for a month. It will be on the chain Movistar + and in the Group Press, in addition to the video format on demand on a variety of websites.
You know, if you lack knowledge or do not know how to choose these products well, this is your chance. To expand your wisdom and also to eat more fish.
