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Pepsi with nitrogen?

¿nitro pepsi is really done with nitrogen? As surprising as it may seem, this has been spending time in the preparation of drinks. It is usually easy to find in the preparation of beer o coffee. However, it had never been used in a soft drink. What does this mean for the beverage giant? What flavor and texture does the new soda have?

Nitro Pepsi: “the most ambitious feat”

Nitro Pepsi arrives on Winners will be announced in March to the US market. We still do not know when it will be present on the Latin American and European shelves. What we are sure of is that it is a very creative bet by the main competitor of Coca-Cola. The same company defines it as “the most ambitious feat to date” and is not for less. First of all, we would like to explain what nitrogen in a drink is.

nitro pepsi
Pepsi Nitro/Source: @pepsi_es on Twitter

Indeed, the new format of Pepsi contains this chemical element as one of the ingredients. Iago is novel in soft drinks but not in beer or coffee. A few years ago, some companies in the US started adding nitrogen to their cold brew coffee. Nitro coffee is foamy and fizzy. It has a texture and appearance similar to that of a dark beer. Let it be clear that the famous Guinness is also made with nitrogen.

A creamy innovation

This is the key to the texture of this well-known Irish beer. Well, so is the new Nitro Pepsi, which stands out for a much creamier texture than usual. This factor implies that the flavor is intensified. “Nitro Pepsi is the first innovation of its kind that creates a smooth, creamy and delicious taste experience for fans around the world. Just as nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge step forward for the cola category and will redefine cola for years to come." Todd Kaplan, vice-president pepsi marketing.

Be that as it may, we will be very attentive to the commercial development of this drink. For now we will have it plain taste and in vanilla flavor. Will it succeed and cross the borders of the United States? We don't know yet but we suspect that, if it works, it could mark a before and after in the soft drink market.

 

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