The beer bars, the cocktails, the wine tastings… Each generation focuses on a gastronomic model different, and usually has a lot to do with the socioeconomic situation of the country. Today we will see how he has faced the generation Z coming of age and, therefore, how they enjoy consuming alcohol. Find out!
What is Generation Z?
To begin with, we believe that it is necessary explain a little what it is la generation z. These are those people who were born in the late 90s. For this reason, they are currently entering fully into working life or leaving university life.
La generation z: zillennials, has proven to be very identified with online societies and its components are easily made with the new technologies.. One of the most characteristic factors of this generation is its concern for the the environment and the future of the planet.
La generation z is often confused with the generation Millenial, but this group is made up of people born after the 80s. Both groups are a target highly sought after by companies, which direct their products especially to this type of public.
And about gastronomy?
The fact that relatively recently the generation z has reached the age of majority means that businesses oriented exclusively to adult products must now start adapt to them. One of the industries that is beginning to realize this change is the wine industry.
La generation z go to wineries thanks to websites. The informative capacity of the social media It is a very effective weapon to attract young people and Internet users to our businesses. More than 70% of young people discover different wine tasting tours through the different web portals. This contrasts with the 12,5% who do so thanks to the Word of mouth. Even the latter know of the existence of these tastings because someone previously discovered the site on the Internet.
In addition, zillennials they prefer the guided tours that end in wine tasting before the services that exclusively offer tasting. Specifically, 81,3% of those surveyed would not have gone to the winery if it did not offer a tour that explained the the origin and history of the company behind.
On the other hand, an element that also characterizes the clients of the generation z is that they are especially concerned about the field of sustainability. One element that they value when choosing the tasting tours is how the companies behind them deal with issues related to sustainability or care for the environment.
How does generation z value the product?
Recently, a study by Wine Intelligence has established that young people prefer earplugs natural cork before the screw or plastic ones. In fact, around 18% of those surveyed between the ages of 18 and 24 have stated that they will not buy wines that are sealed with screw caps.
According to the words of Albert Hereu, the director of the Catalan Cork Institutional Foundation, «The Millennial Generation and the Generation Z It represents almost a quarter of the Spanish population. Understanding your motivations is very important for developing business strategies. The information revealed by this study shows that cork is a material with much future. Cork is a material to be taken into account in the design of products and in the use of brand messages for the wine sector».
This makes it clear that the perception of zillennials on the wine is better if it has a cork of cork. They associate this material with the quality of the product. These surely have to do with the importance that the sustainability and the environment has on the people who belong to this generation.
What do you think? Do you also like wine tastings accompanied by a tour more?
