The pandemic and, above all, the forty experienced by covid-19 have opened our eyes to new things. One of them is the delivery. Although it already existed, its practice has been increased as of March 2020. This has made companies in the world of restoration think. which they see in the digitalization el future of restaurants. This has been demonstrated by the first digital fast food establishment in the United States. We tell you everything here.
Delivery in pandemic time
One of the effects of the pandemic has been the rise in popularity of delivery. That is, the activity of ordering food, or other products, at home. During the quarantine lived in March and April 2020, people could only opt for this medium if we wanted to consume recipes from bars and restaurants. “Delivery has been the channel that has allowed many businesses to continue operating and survive during the health crisis, and the solution for many customers who could not leave their homes due to being confined, "said the Telepizza spokesman.
And, it is that, the digitalization it was a key element to explain this rise. As well as the wide range of options it offers, the time savings and the geographical expansion of its platforms. All these factors have revealed to the consumer a greater comfort level. There is no doubt that the delivered is the future in restaurant world. As 4,7 million people support.
“We have realized that those industries who are more scanned they are the ones that have best coped with the terrible effects of this stage” they assure from the Just Eat platform. Furthermore, according to his gastrometer, anticipate that the food delivery of the future will be marked by: the technology, sustainability, blind kitchens and a "responsible labor model". Similarly, they anticipate that robotics will appropriate a fundamental gap in the sector.
Digital restaurants? The future
La robotics being the pillar of restoration of the future It is an idea shared by Telepizza. Company which points to an "omnichannel future, full of innovation and with technology as a fundamental ally”. For this reason, he chooses to look for different alternatives, they can be, for example, that of asking at the premises. In other words, an option that allows request and pay the order anywhere, then pick it up at the establishment. Although this medium is not available at the moment in Spain, in The United States has begun its test.
American restaurant chain wingstop, has opened what he calls “setting the future”. Everything indicates that this type of establishment is here to stay. Well, it has been very well received with a high level of sales. But what does it consist of? It is a facility that only has a kitchen and a hall. The main idea is to achieve consecration as a pick up only restaurant. What's more, they don't even accept cash. It is intended to be as digital as possible.
Wingstop is renowned in America for its chicken. In order to enjoy it in your new Dallas restaurant, the consumer has to download an app. There you will request your order through a QR code and You can only pay by card. However, the establishment has a worker at the bar to help customers inexperienced in the digital field. However, this will only be for a while. Little by little the company intends digitize all its restaurants. Eliminating this bar figure.
The reason for this decision
Wingstop's restaurant occupies just 120 square meters. In fact, his idea is reduce its dimension to the point of being "a ghost kitchen". The company decided to carry out this new method of sale after the quarantine. Since even when no one could leave their homes to go to the premises, their sales grew. Thus they realized that the only thing necessary was the provision of a kitchen and a hall. In addition, the online sales of this company represent the 60% of total billing.
Wingstop's logic is totally understandable and of course a good idea. Digitization is the future in almost every aspect and in restaurants too. However, the lack of tables o common spaces where enjoying these meals can take its toll. Especially in Latin and Mediterranean cultures. so we We advocate a mixture between the digitized restaurants and the traditional ones. And you? Do you prefer food delivered or sharing it with your loved ones?
