Coca-Cola is going to launch a new line de drinksAlcoholic: Fresh Mixed. It is the alcoholic version of the carbonated soft drink fresh. But he will not do it alone but together Constellation Brand, the manufacturer of Crown. What do both firms have in common? DanWhite, Head of New Revenue Streams and Coca-Cola North America Operating Unit, said both companies share a passion for building the world's most beloved brands and creating the best beverage experiences in their industry. Keep reading!
Coca-Cola and alcoholic beverages
It is not the first incursion of this iconic company in the market of spirits, but with Fresh Mixed adds three behind his back. The first was in the year 2018 when he threw Lemon Dou en Japan. It was about a canned cocktail with lemon. The second consisted of the association with Molson Corporation with the launch of Mole Boy Hard Seltzer en U.S. The latter is a carbonated water flavored with alcohol and has several flavors: lemon-lime, mango and cherry with açai. Citrus, as far as we can see, do they workcarefully.
Bottle of Coke
Coca-Cola is known throughout the world. There are many children, adolescents, adults and the elderly who consume it daily. Without caffeine, without sugar, without both… For all tastes. Like other brands and companies the advertising has played a very important role, but the way of working and the digital workplace strategy consist of key points. Y Coca-ColaIn that sense, he has earned it. His alliance with a producer of spirits, not as famous as the traditional soft drink, but the largest of USA, It was a good move on your part.
With the combination of a familiar and beloved brand and strong distribution and market presence, we think people will love the Fresca brand in this new category. Dan white
Why Constellation Brand?
In addition to his extensive experience in the alcoholic beverage sector Constellation Brand has an advantage. Its great distribution capacity allows it to deliver its products to the most retail stores. The profitability and success of its last fiscal year is also surprising: net sales of about 2043 millones de euros, which is equivalent to a growth of 3%. These figures place the distillate company in the ranking of the distillate segment, since it has been the one that has experienced the greatest evolution. Two of their extra products have had a lot to do with it: Special model y Extra Crown (13% y 11% respectively)
Corona Extra/Source: The Creative Creature
The consumer-centric approach, entrepreneurial spirit, expansive distribution network, and distribution expertise distilled from Constellation make them an ideal choice for bringing Fresca Mixed to market. Dan white
Fresh is currently a flavored soft drink grapefruit y Citrus no calories and Fresh Mixed It will be their version with a little touch of alcohol. However, we can find it in several flavors: black cherry, original citrus, citrus cherry, citrus lime, minty grapefruit, lemon lime or melon. It is a drink with a relatively low alcohol content similar to that of beer. Currently this sector has a lot of pull among young people and adults.
Fresca responds directly to consumer preferences for soft drinks, flavors and convenience, attributes that also work well within alcoholic beverages. President and CEO de ConstellationBrands, Billnewlands.
It is envisaged that Fresh Mixed start shipping this year. We will be attentive to all the news regarding this new drink: its impact, its flavor, its price, etc. However, we should expect something very similar to the soda Fresh, marketed in StatesStates since the year 1996 and currently the fastest growing brand in Coca Cola. ANDn Spain we can't find Fresh and, surely it will be a while until we can test Fresh Mixed. However, surely some of our readers have tried it or can tell us where we could find it.
