NotMilk is the "milk" synthetic created by Artificial Intelligence. It collects information from products as disparate as pineapple and cabbage to achieve the most realistic taste. However, this is not the first product based on the sustainability that brings out this dairy brand. Discover the secrets of the Chilean startup supported by himself Jeff Bezos and how is your new release from the hand of algorithms.
How was this drink born?
The birth of NotMilk differs from the rest of vegetable drinks that already exist. The craziest thing is that its creator is an Artificial Intelligence called Giuseppe. The main idea of NotCo, the company that developed it, was replicate the taste of cow's milk in the most credible way. In addition, another objective was set: to minimize the environmental impact. So they got to work.
What Giuseppe did was access a database with information concerning vegetable ingredients. In this he found a wide range of legumes, seeds, fruits, tubers ... They were aware that the agri-food sector is characterized by environmental problems such as waste of water and land, deforestation and polluting emissions. That is why they pride themselves on offering a product based on rational criteria to minimize impact to a minimum.
The result is what we might consider a drink ultra-processed. A wide variety of different ingredients come together in it to replicate the taste and properties of milk. Some of these are: water, pea protein, chicory root fiber, pineapple juice concentrate, coconut oil… The list goes on. In addition, Giuseppe has taken different variables into account to launch two versions. One is the whole Not Milk Whole and the other is Not Milk 2% Reduced Fat. The first replicates the whole and the second to the skimmed one.
The curious story behind NotMilk
The full name of the startup Chilean is The Not Company. Its founders chose the name of the algorithm in homage to Giuseppe Arcimboldo. It is about an artist from the late Middle Ages who painted portraits with vegetables. Thanks to this they can carry out their purposes within the framework of the sustainability. Also, the name clearly indicates that it is not milk. In this way, they can quickly expand to Europe, where the regulations state that you can only call milk "milk".
La philosophy The company's assumption is that eating animal products harms the planet. Therefore, they look for a way to preserve the flavor, only in a sustainable way and in a different product from the original. This they have achieved since it uses a 92% less water and un 74% less energy compared to milk. Just as it emits a 74% less de carbon dioxide to the atmosphere. Giuseppe achieves this by exploring the infinite possibilities offered by all the foods that make up the database. In fact, your experience with IA it is not entirely new.
Your other products Not
NotMilk I already believe NotMay, its flagship product so far. We are talking about a non-mayonnaise made from chickpeas instead of eggs. It also makes its own veggie burger called NotBurger and their vegan ice cream: News. All of them are currently marketed in the American chain Whole Food Market. It stretches mainly along the east coast, although it also has outlets in California, Colorado and Chicago.
They know that US expansion can be difficult. However, they are optimistic. Lucho Lopez-May, CEO of NotCo United States, refers to the data. Notes that 33% of the consumers of plant-based milk in the country turn to dairy products. This is because they do not meet expectations regarding taste. So they will change this trend. They have powerful investors behind to achieve it. The best known is the CEO of Amazon, Jeff Bezos.
Similar initiatives
In another article on Artificial Intelligence we talk about the case of a swedish whiskey called McMyra Al. They work with the most relevant data to be commercially successful. Its algorithm analyzes customer preferences, sales data, and other variables. It is possible that the IA understand the use of specific ingredients in addition to successful whiskeys. In this case, they use software developed together with the Finnish technology consultancy. four kind and the cloud platform Microsoft Azure.
After the exhaustive analysis of the great diversity of parameters, infinite possibilities for new flavors. Are obtained more than 70 recipes on the distillate and from there it is experimented. It is clear that this technology is already here and that therefore it will offer us more and more options. In the coming years, the safest thing is that more and more brands that use the IA for amazing products.
