Every summer, our countryside experiences with anguish the possibility of suffering fires that devastate the harvest or affect the livestock. McDonald's has decided to start a support campaign to all professionals affected by the fire. Do you know what it consists of? We tell you everything in these lines.
Fires: a very summer problem
2022 has been a year in which the fires They have razed hundreds of thousands of hectares in our country. thousands of citizens, especially in rural areasThey have seen how the fire destroyed everything in its path. And it is that many of them have seen how the flames have reached the door of their houses, causing countless damages, material and personal.
And, of course, this has also affected many professionals in rural areas. Farmers and ranchers have seen how their crops and their animals have perished in the flames. A economic tragedy In all rules. The authorities have promised a help line for these professionals, but there are some companies and individuals who have also decided pitch in.
Solidarity with all those affected
McDonald's is one of those companies that have come out in support of those affected by the fires. For this, the fast food company has launched the campaign "The Burger That Couldn't Be". Through this, an attempt is made to raise awareness among the Spanish so that they show solidarity with the farmers and ranchers affected by the flames. The audiovisual piece, of great impact, recounts what these professionals experienced.
The video shows some farm workers receiving a call. In the conversation it is implied that the company requests raw material for its products. After explaining the situation, McDonald's answers them saying that will pay the value of the lost crop. The conversation ends with a message requesting help to buy "the hamburger that could not be."
The hamburger that could not be because of the fires
The help that regular and potential McDonald's customers are being asked to buy is a special hamburger, at the price of one euro and for a limited time, in any premises of your property. All proceeds will be donated to farmers and ranchers affected by the fires. In turn, the American food chain has decided to donate fifty thousand euros for all those affected.
These funds will be delivered to Cobadu, a cooperative that is more than forty years old and has more than eleven thousand members. This partnership, with which McDonald's has signed a collaboration agreement, maintains close ties with different institutions, associations and individuals. These will be the ones that distribute the proceeds among the affected field workers.
High visibility campaigns
McDonald's is a company that has always opted for advertising campaigns support any cause, either solidarity or own image. Behind the latter is TBWA Spain, one of the leading companies in the advertising sector. For those responsible for the company, carrying out a solidarity action like this is more comforting than any other campaign, since with it is intended to help the field, one of the great forgotten.
The campaign in favor of those affected by the fires It is not the only solidarity action carried out by the fast food chain. Every year, the company celebrates the Happy McDay, a day in which one hundred percent of the proceeds from the sale of the Big Mac goes to the Ronald McDonald House, a foundation dedicated to improving health and wellbeing. child welfare at risk of vulnerability.
And it is that McDonald's has among its priorities to help where someone needs it. Even so, these campaigns elaborated by the company also they have their detractors, since they consider that they are used as a form of clean up the relative bad image that the fast food multinational has. And you, what do you think of this type of solidarity campaigns?
