¿What is Aperol? Today we review the success of this well-known Italian alcoholic drink with which the famous Aperol Spritz. This team has been around the world. However, it is also subject to critics, despite the great acceptance by the public. Have you tried it yet? Here we expose you the different positions.
His origins
He was born in Veneto in 1919. The company Barber 1981 of the hermanos Barbieri was the first to make the drink. Thanks to these brothers the drink debuted in the Padua International Fair. It became very popular throughout Italy with special success in the province of Veneto. It became one of the spirits Most sold in the country. His versatility also made him successful abroad. In addition, the company used television advertising in the XNUMXs and XNUMXs to enhance its reputation.
The best known ad is one in which the actor Tino Buazzelli exclaimed "Ah, Aperol" after hitting his head. Many Italians came to order the drink making the same gesture. The Group Campari I buy Barber 1981 in 2003, increasing sales constantly. This resounding success stems from the popularity of Aperol Spritz. In fact, his recipe appears on the bottles of the drink since 2011.
What is Aperol? It's taste
Gentian, cinchona, bitter orange and rhubarb are the necessary ingredients to understand what is Aperol. Perhaps you are already feeling its bitter taste coming from the mixture of estate y Herbs first class. Its low graduation is noteworthy. Does not go beyond eleven percent. Has wood aftertaste y orange very herbal. Its texture stands out for being rounded y velvety. However, to get an idea of the success of this drink we must explain the Aperol Spritz.
This is the Aperol Spritz
To understand what is Aperol and where does its success come from it is necessary to taste the famous cocktail. This is perfect in Mediterranean countries for the appetizer. However, in countries like Germany y Austria It is quite a cult drink for the night. As elaborated? It is very simple. The following ingredients are introduced into a wine glass overflowing with ice:
- 2 parts of sparkling wine o digging.
- 2 parts of Aperol.
- 1 part of soda.
- 1 slice of orange.
It began to prepare in the fifties but its origins go back to the veinte. It derives from Spritz Venetian. This in turn comes from the custom of the Austrian soldiers in the nineteenth century to lower wine with Carbonated water. In fact "Spritz" comes from "splash«. This term means spray in German.
His resounding triumph was confirmed with the 2008 crisis. One theory explains that in Italy the best before date in bars and restaurants. People no longer dined out. So they didn't order high-strength drinks on an empty stomach. For this reason, many consumers opted for softer drinks. In addition, many places offered an aperitif if you had a drink.
It became fashionable in Italy and the group Campari he knew how to take advantage of it to boost his marketing in Europe and America. The crisis was passing but Aperol sales continued to grow. Despite its large legion of fans, it also has detractors. They are not convinced by the taste.
The haters by Aperol
The journalist's article Rebecca Keppler about Aperol Spritz en The New York Times It was not without controversy. "At best, the bottle has a saccharin taste, with a finish similar to that of a sweet syrup." These were some of his harsh words towards the Italian drink. The journalist also compares the Aperol with drinks of the style of Sunny delight.
Many other people think like her. Complain about a taste Very simple if we compare it with the competitors. Not to mention the effect of the large amount of ice. This makes, in his opinion, dilute in water a drink that in itself does not have much flavor. Natasha davis owns nite cap, a New York bar. He finds it absurd to dilute a quality sparkling wine in a glass with ice. It seems absurd to him.
In short: don't let them tell you. Aperol and its Spritz version they will always have people who like it and people who don't. test it before forming an opinion. The diversity of opinions is positive since the debate enriches by favoring innovation. How boring would this world be if we all thought alike!
