On this occasion, we had the privilege of interviewing Francesc Nicolás, founder of Ruuuts, a company dedicated to the production of sustainable wines. During the conversation, he told us how, in one of the most difficult times for the restaurant sector, such as the COVID-19 pandemic, innovative and wonderful ideas can emerge.
It is common to associate sustainability and environmental protection with more expensive products. However, Francesc challenges this premise with Ruuuts, even if that means sacrificing part of its benefits. His story shows us that passion and commitment can carry a project forward.
During the interview, we not only explored the world of wine, but also the business world. How can we ensure that a company is sustainable in all aspects? Francesc shared with us all the key areas that require attention to reduce the carbon footprint and achieve responsible and sustainable business management from start to finish.
