From the hand of Icex and Basque Culinary Center, la DO cava has been promoted in NY. It has been with two events aimed at the press, specialized stores in the wine sector and prescribers.
Promotion of the Premium Cavas of DO Cava
The first event took place in the well-known wine bar Corkbuzz from Union Square. It consisted of a Masterclass on DO cava with tasting of ten cavas Premium by the American sommelier and communicator, Marnie old. This highlighted the versatility of cava and its harmony when pairing with gastronomy. He displayed an exceptional knowledge of the DO Cava and its peculiarities.
The event was attended by the President of the Cava Regulatory Council, Pedro Bonet. He welcomed and introduced the DO cava as well as members of the technical and communication department who answered questions to the attendees.
The thirty people who participated in this meeting highlighted the quality of the cavas. They were very satisfied with this initiative of the DO cava to show the benefits of cavas Premium.
The country that consumes the most these wines
The second event took place at the prestigious restaurant Blue Hill. One of the best in the world, according to 50 Best list. On this occasion, the attendees, among which were the main media of the wine and gastronomy sector in New York, they were able to enjoy sensational harmonies between twelve cavas Premium. These were chosen by Marnie old and the tasting menu that the team of Chef Dan Barber prepared.
President Cava Regulatory Council highlighted the importance of holding these events in New York.
"United States is the world's leading consumer of wines in general and of the range Premium in particular. As for cava, it must be said that it has a good evolution. But we must work to promote it with a language appropriate to this type of product. Well, there is a high degree of specialization "
He added that for them “it has been a great help to have the collaboration of partners as ICEX or Basque Culinary Center. They have been very successful, without a doubt, they will not be the last ”.
After holding this event in different cities around the world, the cava landed in the Big Apple. All to reaffirm its presence in the US sector that began in the middle of the last century.
These unique experiences are an extraordinary tool to demonstrate the aspect Premium of the digging among professionals. These two events are part of a promotion plan in the US that DO cava has designed for this 2017.
