Is the limited edition number 38 of the Sevillian brewery but this year it is launched on the market with a secret and star ingredient during its production. This new Christmas cruzcampo It does not come directly from the facilities located in the Andalusian capital, but from a very special factory for the company. Jaén, land of olive groves par excellence in Andalusia, is the cradle of this beer whose origin has an agricultural link worth mentioning. Here we tell you how this has been created beer so radiant since its inception.
A classic that innovates
It should be remembered that the brewmasters of the factory that Cruzcampo has in Jaén they are in charge since 1982 to elaborate year after year the edition christmas special. So we talk about a beer classical example of both innovation and creativity. Now, this 2020 innovation has reached a milestone, since it is the renewable electrical energy is used for the first time for the production of this limited-unit beer. This is possible thanks to an agreement between the company Iberdrola and Heineken Spain that they recently signed.
During at least the 11 years that this firm lasts, the brewery will supply its four factories with 100% renewable electricity, from the Andalusian sun. The one that shines so much and the one that gives so many hours of light to the inhabitants of southern Spain. Specifically, a photovoltaic plant recently opened in The Andévalo (Huelva) It serves as a supply for the energy needed at the Cruzcampo facilities. Some 150.000 solar panels that allow to obtain in total some 2.000 reeds per year. Something that helps to significantly reduce CO2 emissions into the atmosphere when making beer.
Jaén, sustainable reference with its Olivo Project
In addition to what has already been said, it turns out that Jaén that Christmas cruzcampo It is the result of a painstaking effort by sustainability. Other measures that go along these lines in the Jaén factory have already made it a reference within the brewing company. A good example of this is the so-called Olive Project, pioneering research worldwide that has the support of local farmers. Those who work the olive groves to obtain the "liquid gold" of our gastronomy with excellent quality and who, now, promote the barley crop. Where? Well, among those olive trees from Jaén.
The objective of this initiative is well established: to help protect the water conditions and natural biodiversity of those agricultural places. As well as boosting the local economy through the implementation of techniques to improve the profitability obtained by the olive grower. In short, an interesting way to share synergies, because at Cruzcampo they are very committed to preserving the environment. Hence they return 100% of the water to the environment containing their beers. It should be remembered that even its factory in Jaén is located in a different area compared to the others, something that benefits its close relationship with the field.
This is the Christmas Cruzcampo
In this sustainable context and of maximum use of the sun's rays, the Christmas cruzcampo Issue 38 It is a high quality beer. Because the work of the jienenses brewmasters is carried out in an artisan way, with manual processes that result in a different and unique bottle. Hence, it is a very limited edition whose recipe integrates Motueka hops from New Zealand with Chinook from the United States. A raw material that joins three types of malt also (Pilsen, Vienna and Caramel). The result of combining tradition with innovation is a beer with a characteristic aroma and flavor, of style hoppy lager, with a touch more aromatic than normal.
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Easy to drink, with a medium-light body, this beer is perfect to enjoy in those family moments that Christmas dates bring you every year. So now you know, if you want to surprise your guests this 2020, the Christmas cruzcampo is a special bottle, radiant on its label and made with the Andalusian sun, one of quality. "With a touch more Christmas than Christmas carols and ideal for polvorones to have a better time", drink this special season with this solar beer from Jaén.
