Over the years, new trends to improve the consumer experience are changing and adapting. During 2022, new ways of consuming are here to stay: an increase in the online purchase of groceries, the the packaging food and the consolidation of vegan and healthy food. .
How inflation has affected the food sector.
For this 2023, new trends are expected to improve the consumer experience. One of the main reasons that has generated changes of scenery for this year is the global inflation that the world is going through, which is affecting food products a lot.
In Spain, last November, there were several mobilizations due to the increase in prices. The Government has been forced to intervene to try to lower prices. Vice President Yolanda Díaz proposed that supermarkets bring out a basket of basic products at a reasonable price. The first to do so was Carrefour, with thirty products for thirty euros. Its competitors, Mercadona, Lidl, Alcampo and Día, did the same but with different products and prices.
On the other hand, on December 27, Pedro Sánchez appeared to announce two measures against high prices. Abolish VAT on basic foods and give a check for two hundred euros to vulnerable families.
Trends for 2023.
According to Shopopop, a collaborative delivery platform in Spain, these will be the trends this year in the supermarket sector; collaborative delivery, artificial intelligence and sustainability.
Collaborative deliveries.
Consumers are increasingly avoiding traveling to make purchases. To reduce costs, supermarkets are diverting their shipments to third parties to reduce costs, such as Shopopop.
Artificial intelligence.
Every day in restaurants and stores machines and robots are implemented to serve consumers, since they know better what the consumer demands.
Sustainability
Healthy food occupies a large part of the supermarket shelves. Organic and vegan products are here to stay, for example heura.
In addition, this year the tax on non-reusable plastic containers comes into force, to progressively reduce their use and use only containers that can be recycled.
