Hold on, curves are coming because if you think traditional glass bottles They will be eternal to market one of the most prestigious products in the world, you are wrong. Like other sold drinks very popular in various containers without glass, also this format can be interesting for the canned wine. During the last five years, it has been gaining weight and is already a category with strong growth within the wine sector. Above all, thanks to the good reception that young people have had 'millennials' with this novelty to enjoy taking advantage of and advantages compared to the cork bottle. In United States surprising data has already been recorded. Find out more here.
Why is canned wine triumphing?
We could speak of an important revolution with a great future to continue like this. At the last fair ProWein from Dusseldorf (Germany) This novelty was already presented that valued Paula Sidor, an expert in trends, for La Vanguardia. “Cans represent a here and now in a hassle-free lifestyle. No extra equipment is required because they are a single container ready to open. In addition, in the age of Instagram, they are striking ", thinks the also founder of Weinstory.
El canned wine attracts, above all, the most YOUNG, when the traditional glass bottle has always had a hard time attracting the attention of this group. Thus, for 'millennials', it turns out much more accessible, since it is comfortable to take anywhere and also to drink whenever. As it is a container light, without risk when transporting and even cheaper, they prefer it.
Another point in favor is that glass is prohibited in most concerts, festivals or other events of this style. Therefore, to the possibility of carrying the canned wine joins its average price: it usually costs between 4 and $ 7 for formats of 37,5 centiliters, although there are also 25 centiliters. The difference is abysmal compared to the bottle, which costs between 11 and $ 25. It takes more quantity yes (75 centiliters) but with two cans it compensates.
Spanish wineries join the young public
Maybe in the future the canned wine is seen more frequently and normally in the supermarket, which is still very little quantity. However, according to data from the consultancy Nielsen, in the American country the category already reaches the 45 million, even if it only represents a 1% of the total. In any case, sales in this new format increased by up to 69% in value and a 49% in volume during 2018. These figures have been a milestone: never has an alternative container to glass registered such percentages of crecimiento until now.
And seeing such success, some Spanish wineries have come up with repeat the formula American to get to that young audience. This sale of the canned wine can be a great solution. Will it consolidate? We will be attentive, although the idea, for now, looks very good.
