The 'chiringuito' is closed to the company Coma by confusing marketing and even accused of fraud and scam to the consumer. The Catalan meat giant Vall Companys puts an end to aggressive offers of Polish hams sold under the Trevedul or Sierra Alpujarra brandsWhen you are, it has nothing to do with it. After acquiring almost the 30% of capital of the company, the tap to import raw material from Poland. So now everything will come from our national territory. In addition, those confusing commercial names have been removed from the labels of each ham, while the price has risen to $35 As minimum. Learn more below.
The performance of Vall Companys
Well, first of all, remember that meat Coma was already being investigated for allegations of Alpujarra and Jamón de Trevélez by fraud in the sales of hams. These were offered at very low prices with the certification that they were products of these two nationally recognized brands. But nevertheless, the catch was in the origin of the pig itself, which was not raised in Spain but in Poland. Well, after this matter that the newspaper already related the Economist, this same one has returned to report the end of the 'fake'.
As published based on the sources of the Catalan giant, there has been a strategic turn in management and the import of Polish hams that were sold as Spaniards. It turns out that last April, Enrique Gil, director of the pig area of Vall Companys and also CEO of Coma, sent a letter addressed to the depositories. That is, to the supplier companies that store the meats. In this letter he explained some new decisions adopted by the shareholders' meeting. So much James as David Álvarez, of administration and direction in Coma, had been given of low.
That fact put an end to the scam with the raw material. Now sources of Vall Companys confirm that «the new management is supplied with meat one hundred percent national«. There may still be some ham originating from Poland in points of sale, but already few. Therefore, too cheap prices have also been replaced by a 29% increase in each piece for "a more sustainable commercialization". Of course, they will no longer be offered with the PGI Trevélez and Sierra Alpujarra to prevent confusions.
The complaint of FACUA
For all the situation generated between companies, Protected Geographical Indications and the misleading product of Coma, from the organization facua presented this past September 19 a complaint. We have had access to the writing. The Federation of Consumer and User Associations of Andalusia is based on five facts that fail to comply in the sale of hams. Thus, with both European and national laws on the table, the request to initiate a disciplinary proceedings against Comapa has been issued.
The Food Quality area of the General Directorate of Public Health of Spain is in charge of proceeding in these cases. Will he have acted in time Vall Companys or will your meat company have to take the penalty?
