New alleged criminal episode in one of the largest companies producing Iberian hams in Spain. Comapa and its La Alpujarra ham fraud puts the distributor in the spotlight again. Because, according to the Granada company, they are selling in hypermarkets cured ham under its brand and name.
Thus, Sierra Alpujarra and Granada appear in the final product of a meat that, in reality, comes from Poland. In addition, it has been cured and packaged in other provinces such as Segovia, but never in the Andalusian region itself. So, Pilar Alvarez, secretary of the Producers Association of La Alpujarra, has confirmed to The Economist the complaints they have filed.
This is how Comapa and its La Alpujarra ham fraud were created
If the distribution company was already involved in other alleged crimes, related to Carrefour when selling Jamon, now it has another open front. At least "in Madrid, Valencia and Andalusia", where it has been denounced by The Alpujarra.
“Although meat is allowed to be brought in from outside, it must be cured in The Alpujarra and that is not being the case, "he alleges Álvarez In addition, he also explains that misusing the brand confuses the consumer, since "it has nothing to do with our area." The environmental conditions enjoyed in the Granada region for the hams output and drying processes are excellent. Hence the prestige that have been gaining their meat products.
However, this marketing of Comapa and its La Alpujarra ham fraud it can damage the good image of the company. Also because they use very intensive industrial processes. On the other hand but, they are being investigated for allegedly selling meat not suitable for human consumption. With their practices they have managed to become a meat giant when putting your products to very low price.
Currently, Coma has his hams only $30 the unit in Carrefour and a sweet offer of 2 × 1 for only $50. For some time now, this can be seen in said supermarket throughout Spain. However, as the popular saying well expresses 'The cheap can be expensive', in this case it could be like this. All because a different ham is being sold from the origin indicated on its labeling.
