On what do we base ourselves to choose the BEST supermarket? Contrary to what many might think the price It's not the only thing we look at. Because yes, it is important (and even more so when these are triggered), but there are other factors. For example, products can be cheap, but if they are of poor quality they are no longer worth it. Or if the supermarket with the most competitive prices is very far from your home, it also ceases to be attractive. A series of conditions must come together. OCU (Organization of consumers and users) has surveyed 5.604 consumers and has told us the following Keep reading!
The survey took place in the summer of 2021. The results reveal the purchasing habits of food and drugstore and hygiene products. As well as their opinion about the establishments, physical and online.
🛒Bonpreu, Consum and El Corte Inglés are the #supermarkets highest rated, according to #OCU
➡️https://t.co/QI6BCKJiwg #Feeding #consumer pic.twitter.com/wtTMkqcmNQ— Current Retail (@retailactual) February 19, 2019
La flexible schedules It is a factor that respondents take into account a lot. To a large extent, it depends on the hour amplitude. Most do the shopping in the morning. However, a 13% take advantage of the midday moment and another 13% late afternoon. These two sections are usually the least crowded. 6 each 10 surveyed they go by car to purchase. It is not such a high figure if we take into account that you have to transport the purchase to your home. However, many supermarkets offer the possibility of making the purchase there and taking it home.
What do we look at to choose the best supermarket?
What is the main reason that consumers take into account when choosing the best supermarket? A 20% is based on the price, 15% in the spectrum of available products, a 20% in the quality of the products and a 33% en practical reasons. One fact that has caught our attention is that the best valued supermarkets have been regional chains. In fact, Esclat and Bonpreu they lead the ranking of supermarkets best rated. What do you look for to choose the best supermarket?
