La ambiguous posture with meat for the European Union gives a lot to talk about. On the one hand, politicians ask to reduce their consumption. They are aware of the enormous amount of resources that they consume. On the other, they finance meat promotion campaigns. These are the circumstances that have led the NGO to come from proveg to launch their protest campaign. Will he be victorious in his crusade against flesh? Let's see it.
Ambiguous position with the meat: hypocrisy
It is in October when a relevant report comes to light: "Comprehensive Impact Assessment of Policy Options." This will mark the roadmap for a greener future for the primary sector. Just a few days before the city of Brussels It will be filled with some picturesque billboards. The bell This makes no sense starts to protest against ambiguous posture of the flesh in Brussels. Thousands of donors have already raised more than 18.ooo euros to pay for the campaign. Some of the billboards calling for the European Union to stop promote meat have already appeared.
But ... What are we talking about? You will think. Basically with a contradictory position of the Union regarding meat. On the one hand, it finances with money from all citizens campaigns to promote meat foods. An example is Let's Talk About Pork and the other Become a cowboy. This is no joke, as the NGO proveg (organizer of the protest) offers dizzying figures. !776,7 million euros are used for agricultural promotion! Of these, two thirds go to meat advertising!
The argument put forward by the Brussels authorities is that Europeans need to consume more meat to make it more competitive in international markets. On the other hand, Proveg accuses these statements of hypocrites, since it is assumed that the aforementioned report will go along the lines of a transition towards a diet more plant-based. It does not seem coherent to them to ask citizens to reduce their consumption and then pay for propaganda that asks otherwise.
Mindful eating
In addition to the billboards, translated into five languages, the protest includes a letter signed by NGOs and scientists of relevance (Jane Goodall). It calls, in short, that the EU end its ambiguous stance on meat and allocate the promotion funds to other tasks. What they propose is the promotion of more sustainable plant-based diets. In this way, the This makes no sense campaign starts, in which anyone can finance these billboards with a donation from the five euros.
That is why in July we put up 9 posters in Brussels near the European Parliament. Now we want to go to the second round and spread the message throughout Brussels💪🏾💪🏼
ℹ️ You too can join in and ask the EU to stop promoting animal products on https://t.co/TWFjPvV1yG pic.twitter.com/G5Pdji97U7
- ProVeg Spain (@provegES) September 3, 2021
El climate change it is already a real concern in European society. We have to say that in some countries more than in others. For example, there in the north in Germany or Sweden they have "green" parties in parliament. However, the general trend is to find people aware of the impact of livestock in all countries in the area. The pandemic has accelerated conscious eating. For this reason, more and more people are wondering if what they buy is good for them, the animals and the Earth.
