Are you lovers of pineapple pizza Or, on the contrary, would you wish his disappearance? Domino's Pizza has posed the same question to us. East debate has accompanied us since the appearance of the first pizza with this fruit. That is why the pizza company has launched a referendum through their social networks. Do you want to know the result? We will tell you everything.
#Savelapizzaconpiña
Is it the pineapple pizza the biggest aberration in the world? An open debate of which everyone has an opinion. Domino's Pizza, the world's leading brand in pizza service, has launched a referendum to find an answer. Even reaching the limit of elimit the pineapple, as an ingredient, forever in your letters. If the clients decide, of course. For this they have launched a vote, through their social networks. Open until November 21.
To fuel the debate, they have counted on two influencers that lead each of the sides. Xuso Jones, supporting the pineapple, and Carolina Iglesias against her. Yesterday, November 21, the results were known and a sentence was handed down! Pineapple stays. The pineapple pizza has won with a clear 63,51%. Thus ending one of the major debates of our society. Additionally, Domino's Pizza has decided to honor this success. Declaring November 23 as the International day of pizza with pineapple.
Also, the pineapple wins by triple game. Pineapple and Hawaiian pizza are kept. In addition, the firm has decided to launch the new Crispy Hawaiian. Made, obviously, with pineapple and a groundbreaking recipe. Based on mornay carbonara sauce, mozzarella, bacon and crispy bacon.
Bell
In order to answer the questions surrounding the pizza with pineapplea, the firm prepared a strong campaign. Remembering the old soap operas. Those in charge of devising it have been the agencies Mrs. Rushmore and Good Rebels. “For the pineapple pizza to disappear is a drama. But a fat drama. A dramedn. And who is the queen of dramas? The soap opera. And we had to say that we must support the pineapple pizza and order the new Hawaina Crispy ”says the creative team of the company Ms. Rushmore.
“Because his disappearance would be a drama, we ran the campaign like a soap opera. Very worried characters ask us for help desperately or they cry without consulo a possible disappearance of the pizza with pineapple. Yes indeed. This is Domino's. It's a drama, but what makes laugh”Clarifies. On the other hand, Jordi Romans, creative director of the campaign has indicated that he has passed it “very good”. But, of course, "not every day a telenovela is recorded," he says.
Pizza with pineapple on social networks
The person in charge of the campaign on social networks was John Frank Cowboy, Executive Creative Director of Good Rebels. “Our idea was to take advantage of the launch of the new Crispy Hawaiian to take the debate further " Cowboy explained. Thus giving people the necessary tools to position themselves. In addition, he stressed that "The possibility of deciding whether or not to continue such an iconic product as pizza with pineapple, Hawaiian, has generated a real impact".
@dominopizza_es LETS VOTE! Comment with a 🍍 if you want to save the pineapple pizza from the menu or with a 💣 if you want to remove it. # SalvemosLaPizzaConPiña Until 21/11
“Finally, the time for users has come: will they save Hawaiian pizza or will they banish it from the menu forever? As we understand social media and provocative tone At Domino's, it's a decision only they can make. It is always said that social networks give all the power to the user. But only Domino's could take it so far”He tells us. And it is that he has exposed the keys that make the campaign so powerful. The first is the knowledge or perception. The second is the provocation.
"Within the product innovation process always the consumer is taken into account. But when the product comes out on the market it is unknown whether it will work or not. Campaign success is often measured by the sales you get that product. And the opinion of the consumer is not taken into account again. This time we really wanted to give our customers a voice and make them they the ones who define success of the launch ”, commented the Marketing Director of Domino's Pizza, Silvia Serrano.
You are going to laugh, but dominos pizza has made a campaign with him #savelapizzaconpiña, in instantaneous you can enter to see it. They give away pieces of pizza in exchange for you to upload a story with the #, because nsqn wants to eliminate this ingredient from the pizzas.
Reborn doesn't like this pic.twitter.com/xkFmlv30iX
- olga (@ 0Ig4ca) October 28, 2021
We don't have much more to add. Apart from what good campaigns are noticeable and this is it. On the part of the pizza with pineapple, whether we like it or not, we are in favor of continuing on the pizza menu at Domino's. If you don't like it, then don't ask for it. Do you like pizza with pineapple or do you think it is a mistake?
