We have several candidates for the most insolent advertising lie of this year. It is a mechanism for reporting less ethical practices in the German market that an organization in this country runs. What has Danone done? Are they all misleading with the sustainability criteria? Let's see it.
Advertising lie?
You may have heard of the Raids, also known as "the anti-oscars." They are the awards given in the United States to worst movies. Of course, few are the filmmakers and actors who show up to collect them. The fact is that in the world of eating there is a similar contest. Thus, the German consumer rights organization «Foodwatch«, Has a similar initiative.
Each year nominates several candidates for the Most Insolent Advertising Lie Award. In this way, it aims to "paint the face" of the companies that employ misleading advertising and unethical marketing. Understandably, it is rare for someone to pick them up. This year's edition has several very interesting candidates. Everyone lies about supposed health properties or respect for Mother Earth. We are going to reel them out.
Danone Volvic Mineral Water
This candidate for the most insolent advertising lie deceives us when it comes to caring for the environment. The label guarantees that it is climate neutral (It does not emit CO2 or the one that emits is compensated). However, from Foodwatch they point out that the bottles of this brand are made of plastic Non recyclable. This leaves a large ecological footprint on our planet. Not to mention all the miles he travels in trucks from France to Germany.
Mövenpick coffee capsules
Supposedly compostable. One of the main criticisms of the capsules is that it is practically impossible to recycle them. Despite Mövenpick claiming they are recyclables, Foodwatch denies it. He states that they should be incinerated with general waste. It seems that the brand takes advantage of legal loopholes. In other words, consumers should check locally whether the waste company in their area supports certain recycling regulations in Germany.
Katjes Fruit Gummies
Marketed as a healthy snack. The truth is that Present in several = 60% of its composition corresponds to sugar! In fact they contain a 30% more than Haribo gummies. To make matters worse, the design of the bag is extremely attractive to children. It consists of bright colors, a unicorn, stars ... Without a doubt, an excellent candidate for the advertising lie of the year.
Pamela Reif's Protein Bars:
Behind them is the YouTuber fitness and lifestyle Pamela reif. What she maintains is that the packaging of these protein bars is plastic-free and is biodegradable. It's actually no more environmentally friendly than the competition, according to the German organization. They assure that it cannot be recycled or behaved and ends cremated at the treatment plant.
Rewe filleted chicken breasts
Advertised as climate neutral when this does not correspond to reality. The poultry industry it has serious consequences for the environment that are not compensated. Rewe finances the protection of Peru's forests through the Tambopata Project. With this, it seeks climate neutrality for its meat production. However, according to Foodwatch, it has not stopped the deforestation.
Which of the five candidates do you think deserves the award?
