Fish consumption continues to decline, which is why the Association of Fisheries Producers' Organizations launches the 'Take fish' campaign. And it is that although 94% of Spaniards affirm that they like fish and shellfish, less and less is consumed.
The “Take fish” campaign wants to encourage the consumption of wild fish. At a time when only 23% of Spaniards regularly consume it. While in 2007 30 kg per person per year was consumed, currently it does not reach 24 kg. For all these reasons, it is important to encourage the consumption of a product that is also healthy.
Enough reason that leads the president of Pesca España, Javier Garat, to ask that the Spanish fall in love with fish again. "Through this campaign, we seek to break down the barriers that arise between the moment of consideration and the moment of purchase of seafood, hand in hand with the greatest experts in fish. We want to help the Spanish to fall in love again with fish and shellfish. A food that, in addition to being the healthiest and most sustainable animal protein that exists, has a quality and highly beneficial nutritional values. In addition to bringing us happiness naturally, ”explains Javier Garat.
"Take fish", an emotional and intelligent campaign
For all these reasons, the campaign is focused on resolving doubts about fish. They intelligently seek the involvement of all generations and experts. Everything to clear up doubts and ignorance, especially at times like Christmas.
In addition to trying to reach the consumer through different channels, the campaign focuses on claiming seafood products from sustainability, tradition and happiness. With all this, Pesca Mar seeks to defend the healthy value of the product. Also as a gastronomic tradition and country value. The president of the association explains that "Our reason for being is that both consumers, the value chain and institutions fall in love with animal protein with a lower carbon footprint. which, in addition, produces happiness”.
