La Sirena leading Spanish chain in frozen foods, joins the Pasqual Maragall Foundation. All in an effort to make a difference in the fight against Alzheimer's under the “Together We Defeat Alzheimer's” campaign. In this way, La Sirena will allocate a percentage of the sales of its four-unit pack of premium Norwegian salmon to research into this ailment through the entity. The collaboration will begin on the occasion of World Alzheimer's Day and will run until October 25 under the umbrella of the company's Salmon Campaign.
The decision to collaborate with the Pasqual Maragall Foundation highlights the frozen chain's firm commitment to the health and well-being of consumers. This initiative is based on scientific research that has shown that the consumption of Omega-3 can help prevent Alzheimer's. For this reason, the frozen food chain seeks to highlight the importance of diet as a key factor in the prevention of diseases such as Alzheimer's.
La Sirena's support to defeat Alzheimer's
Under the inspiring motto "Together we defeat Alzheimer's," La Sirena reinforces its commitment to the fight against this disease. Alzheimer's affects millions of people around the world. According to data from the Pasqual Maragall Foundation, this disease has positioned itself as the second biggest health concern in Spain, only behind cancer.
This is why this collaboration with the foundation seeks to generate a tangible impact that raises awareness in the community about the importance of maintaining health. Also adopt a balanced diet, which includes regular consumption (two servings per week) of salmon, sardines or anchovies, among others. Some foods that provide cardiovascular benefits to everyone.
A small gesture, a big impact
The frozen food chain considers that the most important thing is to join forces to support this noble cause and increase awareness about the prevention of this disease. As explained by Daniel Lorente, Director of Sea Products at La Sirena.
“From La Sirena, being able to contribute our grain of sand through a beneficial health product such as Norwegian salmon, and at the same time contribute to research and awareness about Alzheimer's, reinforces our commitment to our customers and to the public health"
