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Vegetable protein and “swicy” flavor.

According to a consultancy report Kantar, highlight five global trends in food for 2023, the most prominent being vegetable protein and the "swicy" flavor.


The rise of vegetable protein is a fact. More and more people are adopting a plant-based diet, whether for ethical, health or environmental reasons. The consumption of vegetable proteins, such as alternatives to meat, does not stop increasing.

The arrival of a new flavor, «swicy» (sweet and spicy). Increase interest in flavors that combine sweet and spicy elements. This trend seeks a more complex and exciting taste experience in food.

Fusion of flavors, spicy and sweet.

A new utensil is finding its way into people's kitchens. Air fryers are gaining popularity as they can cook food healthier and with less oil. The versatility of these appliances allows you to try different recipes and preparations without compromising flavor and texture.

Also, sustainability and the environment are of concern to consumers. There is a growing awareness of the environmental impact of food production. The population is opting for food produced in a sustainable way, which minimizes the carbon footprint, reduces food waste and promotes the environment.

Lastly, people's intestinal health. Consumers look for foods that promote healthy gut flora, such as fermented foods, rich in probiotics and prebiotics.

Kantar has analyzed thirty-six million food-related Google searches. One hundred eighty different themes were chosen globally, between the years 2018 and 2023.