Pioneering and based on three aspects that the market does not take so much into account, the consumer brand it's here. Under the name and logo "Who is the boss", the initiative never seen in Spain but which has already triumphed in other countries is committed to a philosophy of responsible consumption. In relation to those own foods, made in Spanish territory, with the appropriate quality and the remuneration deserved to the producer. Through a system of ratings, customers are the ones who choose both the criteria as Prices who want to pay for milk, eggs or olive oil, the first products already available to buy. Here we tell you much more!
Who is the boss?
With this question so open, the project, now a reality, calls on the population to participate personally and actively in the food chain. Something that has never been available to customers, with consumer brand now it is possible to choose important aspects of food. What do you want to buy? At what price? Where do you want the money you pay for the product to go? All the answers are in your hand, going one step beyond being a simple buyer. In promoting a fair and sustainable trade, as well as a best before date responsible, you are the boss.
In this way, going into more detail, with your participation you contribute to a market and a closer producer-consumer link, which reports mutual benefits. You can choose the remuneración received by a farmer or rancher, decide on the type of culture (without GMOs, for example), proximity of food, its packing... even in the animal welfare you collaborate with your answers through a platform where you decide everything.
This is how the consumer brand works
After being a success in France finding a magnificent response both from one side and the other, here in Spain three products they are already on sale under consumer brand. There are three basic ones: milk, eggs and olive oil. Soon fruits such as oranges or other dairy products such as yogurts will be available. Now, how does "Who's the Boss" work? The process is very simple and straightforward. You can collaborate from anywhere in the country, thanks to the online voting system through its website.
First of all, the creators of this initiative contacted partners who have been attracted to the idea (producers, processors or manufacturers and distributors). These groups offer very specific information about the different characteristics that has a specific product. In this way, you can fix terms or some criteria, in addition to the Prices, and then put all this to a vote. Thus, consumers themselves choose between several options within a questionnaire online and the majority tendencies take the victory. Then the products go on sale respecting those choices.
Fundamentals: transparency, fairness and respect
This innovative movement aims to position the buyer as a catalyst of paradigm shift in the market, thanks to the dialogue between producers, industry and distribution. It bases its philosophy on three fundamentals: transparency the process, as well as the characteristics of the food; the equity among all the agents involved; and even the respect reciprocal.
Through consumer brand it is also verified, ultimately, the notoriety who has that product once it goes to market. From its origin to that final link there is a control of which you are also a part. If you have never stopped to think about who exactly you are giving your money to when buying any food, now you can find out. All information is available on the website of "Who is the boss". To acquire your first mentioned products, in the Carrefour supermarkets you can find them. More will gradually be marketed.
«It is time to act», they encourage from consumer brand. That of all of us. You can also join it now. You can simply participate in the voting, publicize the social and collective movement or join the promoters to continue growing with the offer of more products. The food future It is in your hand, in everyone's!
