El Tribute to the hoteliers of Mahou San Miguel arrives in what is possibly the final stretch of the pandemic. The economy recovers as vaccination progresses. Bars reopen as restrictions relax. What has this brewery done to reward its most loyal customers on whom they completely depend? What role does the sustainability? Find out in this article below.
Expense or investment?
We all know that 2020 has been difficult, just like this year. Not only for those who suffered the covid and their families, but also for those who lost their jobs. The sector most affected is surely the hospitality industry. It is in this context that the Tribute to the hoteliers of Mahou San Miguel. The initiative consists in that, in gratitude for their loyalty, it will provide them with help to relaunch their businesses. We mean an amount of 180 millones de euros!
https://www.youtube.com/watch?v=6duWGM1k6dI
This is not the first time he has done it. The previous year it allocated a budget of 200 million. This expense (or investment) meant earning 98% less compared to the previous year. The bell «We are family« has started hard. In order to make the aid visible, the company has launched an advertisement that tells different stories of improvement of the hoteliers in the hardest moments. All this is very interesting, but… how will the money be spent for the reactivation of the hospitality industry?
"We are Family": the homage to the hoteliers of Mahou San Miguel
Mahou San Miguel (owner of Mahou, San Miguel, Sole of goats y Alhambra) bet on the future. Resilience based on sustainability and digitization is essential to receive this aid. Their different initiatives within the campaign "We are family" they are very interesting. It will serve its customers through a platform called Profitable. Through it, it will offer them services such as ordering products immediately and completely efficiently.
Throughout the pandemic, it has carried out actions of advisory and information to hoteliers. In addition to this, it will also promote projects of transformation y entrepreneurship not yet finalized. It will also focus on helping them to be able to function on the internet and to be able to generate traffic to bars and restaurants. In this way, hoteliers can make themselves known while they reactivate their businesses and retain customers.
The terraces of tomorrow
Another very interesting project is the conditioning of the outdoor spaces. These are undoubtedly essential when it comes to reactivating the bars. Who doesn't fancy an outdoor terrace after being locked up at home for so long? The Tribute to the hoteliers of Mahou San Miguel focuses on sustainability as a priority in these spaces. The key lies in the distribution of completely recycled and recyclable terraces. They have parasols based on a air purifying technology.
These sustainable parasols have been developed by a Spanish supplier. Its fabric absorbs polluting particles thanks to nanotechnology. Thanks to this it is that it reduces the concentration of harmful substances in the air. It can be very useful when hoteliers place enclosures and stoves like last winter, which allowed them to move on. The most shocking fact may be that this supplier already has installed a park of umbrellas that purifies the air as well as more than 80.000 trees. Figures of vertigo!
Bet on the circular economy
On the other hand, the recycled furniture for hotel terraces that Mahou has launched prevents the emission of 662 tons of CO2. An interesting project for the followers of the circular economy. The old furniture that can be recovered is already being donated to different NGOs to give them a new life. They also raise funds for their social projects in which they help people in need.
The brewery has the logo of the UN 2030 Agenda for something. He wants to ensure the long-term future of the sector. For this reason, it is more profitable for you to spend these millions on your main customers rather than let them die. It also does so from a sustainable approach since without a planet there are no bars.
