The brewery never ceases to amaze us and now it has just launched a drink completely promising with which the company becomes a pioneer in Spain. The Glowy by Mahou San Miguel is his daring proposal, which he offers you with the natural fermentation of whole cane sugar and a particular touch of flavor. Now, what is relevant is that the segment in which this type of product is included is booming all over the world. Hence, the brewmasters have opted to enter the category hard seltzer. Next we will tell you more about this fashion and the Spanish novelty.
What are hard seltzer drinks?
These two words may not even sound familiar to you. Here in Spanish territory the type of drinks that are called hard seltzer it has come in force in the last year, although many consumers are still unaware of its existence. This category includes the carbonated waters or with gas that are enriched with between 4-10% volume of alcohol and they also contain aromas fruit trees.
Although it has existed since the XNUMXth century the mineral water with soda -which even today is popular in many European countries- this new segment was born from the search for yet another alternative. Among the beers and alcoholic beverages, the various options of hard seltzer. Why? Well, because they respond to the increasing demand for products healthy, since they contain less sugars, calories and carbohydrates. They can also be made gluten-free. For these reasons it has been very successful in the North American country.
Since its inception in 2013, this category has not stopped growing until it is already counted More than 60 brands Americans who market beverages like that. His eye It has been huge for the consumption of YOUNG, above all, and because several y they were promoting them on their channels. In figures, the consulting firm Nielsen reports a growth of 250% in 2019 in the United States. We can say little more about this fashion that has also been observed with the increase in its sales in hospitality.
First adventure with Mahou San Miguel
With United Kingdom As the European country where the greatest number of alternatives are also emerging to offer this product, here in our peninsula we must talk about the Glowy by Mahou San Miguel. Although it is not the first Spanish company to start in this new segment, it is the first big brewery that ventures into it. The company wants to open the way to the consumption of this drink so fashionable in the world.
He has also assured it Benet Fite, Director of Quality and R + D + i of the group: «We want to incorporate and test international trends in the Spanish market. At a time when our focus continues to be to support our clients and reactivate the national economy, we hope that with glowy let's contribute to it ». In addition, in the press release issued by the company, he stressed the certainty that “it will surprise and respond to consumer tastes and preferences.
This is the Glowy of Mahou
Well, how is the Glowy by Mahou? Using the same American formula, it incorporates the fermentation of cane sugar, carbonated water and various ingredients or natural aromas. Its alcohol volume is 5% but the most important thing is in the flavor, since the drink will be available with up to three different ones: cherry, lime-mint and tangerine-grapefruit. Options, for now, that want to seduce the younger audience through the canned format with a nice design as can be seen in the image above.
To fully enjoy any of these cans, the brewing firm recommends serving with ice, accompanied by a slice of lime, a slice of mandarin or a beautiful cherry. This is how each of those complements perfectly fruity flavors. So now you know, if you want to innovate yourself with a different drink and that is gaining many followers around the globe, be among the first to taste the Glowy by Mahou. You can now buy it in your online store Solana, although it will soon be in the food and hospitality channels.
