Pioneer in the brewing company, which opens with this category of beverages, the new cider The Forbidden bet on a curious creativity without precedents. Its name, together with the logo created for these bottles, recalls neither more nor less than the history of the Biblia between Adán y Eva. Now how is this first cider de mahou san miguel? We reveal it to you!
A strategic pillar in San Miguel
In these times of pandemic any action to try to remove the market may result positive for companies like those of beer who are also suffering. Above all, due to the crisis in the hostelry That leaves them without much room for maneuver. In this context, many companies are choosing to strengthen the beverage offer with interesting new proposals. Or equally reinforce the direct sales channel online through their web pages. The innovation thus becomes a key, something that in Mahou San Miguel they take it as a strategic pillar.
In this way, the data accompany, since last 2019 the brewing firm achieved a 6,7% of your net sales thanks to innovate. Not long ago we presented you here with the new beer Red Magna 0,0 from San Miguel. Now, you have just released your first cider The Forbidden. A pioneering cider product of the company, which until now had only marketed this type of drink through agreements with other firms.
It thus presents a different and innovative alternative in a category that has only known the crecimiento, with a variety of producers already added to the production of apple ciders. In recent years, we have seen how brands such as Apple thief. Will this novelty of San Miguel? For now, let's get to know it.
What does cider La Prohibida hide?
Contrary to what happened to Adam and Eve in the biblical account so famous of Christianity, the content of this new cider is not poisoned. The bottle -whose image is represented by a Red Apple surrounded by a snake with more evil face than santa- offers a fresh drink, with character and an alcoholic touch. Just a 4,5% of volume accompanies the result of the fermentation of red apples and green. This is how this is made cider The Forbidden so unique.
Given that fusion of both fruits equal but with certain differential points, the flavor is contrasted between acid and the most fruity. Its golden color makes it shine. It does not hide anything bad, rather it allows the consumer to he does not like bitterness of the beer choose a different, tasty and low alcohol drink. He wants to convince this type of public Mahou San Miguel.
You can now taste the cider The Forbidden in its two sales formats: 25 centiliter bottle or 33 centiliter can. The brewing company proposes to serve it in a glass with a sprig of romero or cinnamon, as both spices complement its flavor well. Look for it and enjoy the best cider, now with the most biblical on the market!
