El 10% of Spaniards, approximately, is considered flexitarian. That is, they eat meat occasionally. Thus, the data has not gone unnoticed at all by those companies that try to innovate with each launch. One of them is The hole. For this reason, it has decided to launch a brand that prepares its food with half meat and half vegetables. In this way, The Flexiterranean Well defined as a brand “very Meat and very Veggie”. Let's see what it offers us!
Flexiterraneo: the best of two worlds?
Companies in the sector know that health concerns are one of the reasons why many reduce their meat consumption. That is why they offer products that stand out for their properties. In the case of flexitarian, these combine the best of meat and vegetables. They are an interesting source of vitamin B3, potassium, phosphorus, zinc y fiber.
At the moment the range has the Beef Burger and Grilled Vegetables. The best selection of beef and a great combination of vegetables roasted in the traditional style are part of this. On the other hand, the Mixed Burger and Carrots with vegetables concentrates all the flavor and juiciness in a single Burger. Both are presented in packs of two units, as is the Minced Chicken-Turkey y Vegetables from the Garden.
All the products have obtained recognition for their innovative nature with the Sabor del Year 2022 Top Innovation. Without a doubt, The Food Well promotes the factor of innovation as a basic pillar of its business strategy. What will be the next steps of the competition? Will they imitate the initiative to conquer new niches? We will be very attentive.
