La app Fastwine has just arrived in Seville on a pilot project. Now that the bars are increasingly limiting the capacity, you can order alcohol from your house. This is a brilliant idea for crowds of people who don't want to leave social gatherings behind. However, there are those who accuse this company of delivered of being an accomplice of the dreamed "Telebottle". How is it and how does it work? We will tell you!
The rise of delivered
The pandemic has completely disrupted the meetings with friends. These continue to exist although they evolve along with health regulations. In a scenario plagued by capacity reductions in hostelry, the distribution options are gaining more and more weight Home. We already saw how the giant Amazon or the companies of delivered came out reinforced during the confinement a few months ago. That is why the market adapts a little more to this second pandemic wave with each passing day. Thus, curious distribution initiatives are born.
FastWine is one of them. Share the concept of the best known companies in this field as Uber Eats y Glovo. Its main characteristic is that it is focused on the consumption of beverages, wine, specifically. It is true that the transfer of meetings from bars to housing has involved a great deal of infections among young people. However, this company promotes alcohol consumption Oenology. Despite criticism, he denies being part of the "Telebottle" and to promote parties in homes.
Where does FastWine come from?
The senior advisor of the company, José Luis Becerra and Olmedo, stated in an interview how they came up with it. First of all, we will emphasize that this is the owner and founder of Our land. It is a leading group in the distribution and marketing of wines in Seville and Huelva. Born in 1980 and today it enjoys great prestige. Currently combines the family tradition and experience with the new technologies.. In addition, it has its own cellar.
https://twitter.com/FastWine_app/status/1314614378713567232?s=20
One day they began to offer a service premium to the hotel business for which they asked for a specific bottle and took it in a very short time. In the wake of the coronavirus crisis, it occurred to the twentysomething Javier Becerra (family member) throwing himself at a different audience. This is how wine began to reach homes.
How It Works
The operation is extremely simple. You download the app, browse the catalog and ask for what most convinces you. You can pay in three ways: in cashBy Bizum o credit card. It is currently in the testing phase in Sevilla. When the pilot is successful it will expand to Marbella, Madrid y Barcelona. fastwine He is considering taking the service to other parts of the country if everything goes as planned. Its ambitious final objective is an expansion by all the municipalities of more than 100 thousand inhabitants. This will be carried out in a period between of y three years.
As a medium-term objective, it seeks to establish time points in coastal areas. It could work very well on these as the cast lasts 30 minutes at most. Vacationers can also have drinks at a adequate temperature. Before the new restrictions concerning the curfew he took orders until one thirty in the morning. Right now your service ends at half past nine. By this time everything should be delivered.
The menu: beers and spirits
As the name itself indicates, the specialty is wines. However, the offer also includes beer y spirits. An interesting detail is the sale of ice. This one, diced or chopped, is great for mix with alcohol the soft drinks they offer. Despite their presence in the menu, spirits only account for five percent of sales of Fastwine. The company itself recognizes that its business model is focused on a older audience.
One thing to keep in mind is that when delivering an order they ask for the DNI to those who receive it. In addition, the address the order arrives at must be a private address. They seek to train the consumer and educate young people about the alcohol abuse. As well as the risk of contagion represented by parties in homes during the pandemic.
Fastwine It is so recent that it has not been in operation for a month. During this time he has promoted his service on social networks. In fact, five of the workers are young people dedicated to handling these. If they use them well they can earn a lot popularity while the pandemic lasts. This would allow them to consolidate as leaders of a business model that has come to stay in our country.
