A multitude of brands have come together to fight the waste. In this case, they have achieved that more than one hundred million containers of their products carry very special food labels. To do this, they have used a QR designed by Too Good To Go. What do these have to prevent many of the foods from ending up in the garbage? Let's see it!
food labels to raise awareness
Last year, the Too Good To Go platform launched a QR code with the message: "Look, Smell, Taste". This was incorporated only on food labels with an expiration date. Therefore, they serve as a reminder that this is not the only factor that determines when we should throw food away. So the message is clear: make sure it looks bad, smells bad and tastes bad before throwing something away.
This initiative is present in eleven European countries and in the Spanish case they have joined 35 marks. It is an interesting proposal in Europe. The 10% of food wasted on the mainland they are discarded by the best-before date. Thus, it must be made clear to consumers that it serves above all to indicate the moment from which a product loses its properties.
The 35 participants
They have already joined: Danone, Palacios, RobinGood, Vitalinea, De Buen Café, Danonino, Hellmann's, Danacol, Tierra Madre de Oxfam Intermón, Brebel, Hericamps, Actimel, Alpro, Oikos, Yosoy, Alimentos Sanygran, Almendrola, Monsoy, Veggie Maai , Kaiku, Kaiku Lactose Free, Kaiku Begetal, Kaiku Km0, Hort del Silenci, Chirlata Almonds, The Laughing Cow, Babybel, Who is the Boss, Central Lechera Asturiana, Gaza, Bico de Xeado, Gogo Squeez, La Antigua, Activia and Väcka.
To finish, we place special emphasis on the fact that a 44% of Spaniards is unable to find out if a food is in good condition after the expiration date. Also, one in three says that he almost always throws away food after this date has passed. However, this can be changed by sensitization. In fact, of the respondents who have seen the badge, a 78% consider that they raise awareness about waste. In addition, three quarters say they are changing their habits. Are you one of those who look, smell and taste?
