One of the big challenges of the world's population is to get curb the big food waste that exists, that is, to end the discarding of foods that are edible, safe and nutritious. This problem, sometimes, comes from the lack of knowledge that we have of the labels of the products, since a high percentage of the population does not know how to differentiate between the expiration date y the best before date. This dilemma causes food to be thrown away that could be perfectly used. Now, thanks to the initiative "Meaningful Dates" from the Too Good To Go mobile app this question could end. Do you want to know what idea we are talking about?
The problem of food waste
In Europe we waste nothing more and nothing less than 9 million tons of food per year. A huge amount and more compared to the large number of people who, unfortunately, do not have enough money to eat and who could take advantage of it.
Date labeling of foods is responsible for 10% of all food that goes to waste in the European Union alreadyTaking advantage of it before it is thrown into the containers is one of the great objectives of the important powers. But to be able to achieve this challenge in a shorter term we have to collaborate with each other.
Meaningful dates, now yeah
Too Good To Go is a pioneer app in avoiding food waste. Since its creation, it has managed to reduce this problem thanks to initiatives such as that of collect unsold products pastry shops, cafes, restaurants or greengrocers for a small fee. In this way, they avoid that unsold food is not thrown away. The fruit it is the most wasted. In addition, anyone can enjoy them in a cheaper and equally healthy way.
Also, they are already 2,8 million people in Spain those that save food thanks to this app and 8.277 businesses between bakeries, supermarkets, restaurants and hotels which also collaborate with this great project.
Currently the new and magnificent idea with which they have decided to launch themselves again to collaborate with society is the creation of some labels so that the consumer knows if the product can be consumed or not. These are beginning to be found in a wide variety of products perishable of well-known brands and you can be sure that they will help reduce your waste between all of us.
It is important that you remember that best before date They simply indicate how long the product is going to be at its best, but if you keep it well you can still consume it long after. Thanks to the new Too Good To Go badge, you read the following: "Before you throw me, check if I'm still in good condition: look, smell, taste." This makes it much easier for you to check this and, in that way, both the expiration and the preferred consumption dates will seem like meaningful dates.
What do you have to do?
To put the instructions of these simple labels. You just have to follow the steps that they indicate. That is, before deciding to throw away the product or not, you must first smell it, observe it and taste it to check if it is really bad and therefore you should get rid of it or you can still consume it.
Danone, Leche Asturiana, Babybel, Almendrola, The laughing cow or Hellsmann These are just some of the many well-known brands that have already joined this great initiative and have incorporated these highly functional labels into their products.
If the steps and your process to follow seem simple to you when you see products with these labels, it is because it is. Simply by using your senses of sight, smell and taste you can help eradicate or at least reduce the great problem that exists of waste of food in the entire world. In addition, individually you save on your shopping list and take much more advantage of your food in a much adequate way. What do you think of this great initiative? Do you think it is useful?
