Who has not heard of the company starbucks coffee? Since it was born in the United States, this famous brand has become the industry leading franchise. A business that combines tradition and modernity, and that has known how to find the key to become a success. We tell you all about the fashion company.
Beginning from zero
In 1971, three friends from the American city of Seattle they opened the grain store starbucks coffee, a business designed for wholesale. This business took the name of the ship from one of the characters in the novel Moby Dick. Given the success of the business, it was acquired in 1986 by local businessman Howard Schultz, who turned it into a coffee shop.
The business went to more, that is why Schultz decided to open new establishments in the surroundings of the American city, again being a success. In 1996, the first location outside the US was opened; more specifically in Tokyo. Since then, the expansion of the brand has been massive. Currently, there are more than fourteen thousand stores spread over the five continents.
The key to the success of Starbucks coffee
El starbucks coffee It is a sales success despite the high value of its products. All this stems from a good marketing policy and brand concept. This strategy is perfectly structured. In the first place, one of the things that the company takes care of the most is the atmosphere of the premises. All its establishments are designed so that people feel comfortable and encourage socialization between workers and customers.
Customer service is the spearhead of success. As soon as you enter the premises, the employees ask for your name, all with the aim of favoring the relationship between the two and having a personalized attention. What's more, each person will receive her order with her name written on it. Last but not least, employees receive training that goes into depth on the human capital of applicants.
rising from the ashes
Like most companies during the economic crisis of 2008, grocery stores starbucks coffee they went through a pretty big bump. The company's revenues were drastically reduced, which put an end to the expansion strategy of the business. Those responsible then considered turning the situation around by focusing on what really mattered: the client.
In order to overcome the stumbling block, the managers decided strengthen the relationship between employee and customer. For this, it was decided to look for innovative ideas that would increase the offer to the consumer. With that policy in mind, they decided to create new drinks and improve existing ones. Having overcome the crisis, the company decided to continue with its expansion plans, opening about a thousand establishments in the following years.
Shadows of Starbucks coffee
Like any business, Starbucks has also been involved in various controversies. The most prominent was three years ago, when the company had to apologize after being accused of racism. All as a result of the arrest of two young African Americans who were sitting at a table without consuming. Local workers notified the police accusing them of raiding the premises, skipping the men's version that they were waiting for a friend.
We apologize to the two individuals and our customers for what they took place at our Philadelphia store on Thursday. pic.twitter.com/suUsytXHks
—Starbucks (@Starbucks) April 14, 2018
As for the product itself, the most purists of the popular drink point out that starbucks coffee is very poor quality, for which it is served disguised with different toppings. the coffee beans they are roasted at a higher temperature than normal, all in order to produce more of them, so the taste is more bitter than normal. The company has also been accused of not respect the environment and the excessive use of palm oil.
As we have already pointed out, the products of the starbucks coffee They have high prices, but it is also true that this is not a problem for them. Most of us may not be able to consume it daily, but it is very good for pamper yourself from time to time. How about?
