Jamonturismo is one of the most important pillars of the ham company Julian Martin. It consists of an experience that unites tourism and gastronomy, ideal for lovers of ham. In Spain, gastronomic tourism has increased in recent years, with Iberian ham being the one that has generated the most furor among tourists.
According to the National Association of Iberian Pig Industries (Anice), Jamonturismo has increased by 20% in the last three years. Iberian ham is considered a gourmet product valued throughout the world thanks to its flavor and quality. Spain is the main producer and exporter of ham, the best quality is found in Guijuelo, the cradle of Iberian ham.
Fernando Garcia, general director of Julián Martín affirms the following; «At Julián Martín we are proud to offer an immersive experience on Jamontourism to all our visitors and position Guijuelo as its capital»
The interest of tourists in learning about the production process of Iberian ham, a typical product of Spanish gastronomy, has been increasing. Tourists want to know the whole process, from the breeding of free range pigs in pastures, to the curing of the ham in natural cellars. In addition, they also seek to enjoy the local gastronomy and taste the ham in its place of origin.
According to Anice, Jamonturismo has become a new source of income for the meat sector, since it offers immersive and personalized experiences, to the taste of tourists.
Guijuelo, homeland of Jamonturismo.
Since 2005, Julián Martín has stood out as the main promoter of Jamonturismo, attracting a large number of tourists every year interested in discovering the details of the production of Iberian ham. Despite two years of closure due to the pandemic, Julián Martín closed 2022 with more than three thousand visitors, which demonstrates the consolidation and growing interest in Jamontourism in our country.
«At Julián Martín we are proud to offer an immersive experience on ham tourism to all our visitors and position Guijuelo as its capital. This year we have great expectations, and we want to continue facilitating access to this 100% Spain-branded tourist trend”, indicated Fernando Garcia.
