This year navidul ham comes with a surprise. They all contain a QR code that allows you to know the entire production process. As well as the participating providers, weight and even food. This is achieved through the use of the technology Blockchain do you know her? We tell you everything.
Navidul ham informs you
From now on you will be able to meet the origin of your Navidul ham. It is a project that has been working on for more than a year and aims to publicize the ham production process. For this reason, they have brought to market the first Iberian shoulders in which the technology blockchain. The band of the ham contains a unit’s QR code. Which, when scanned, redirects you directly to a section where all the information about that specific product appears.
That is, it explicitly informs you about the Suppliers who have participated in its preparation. As well as where it has been cured, its weight and the best before date. You can even find out what feed the pig got. Besides, the technology blockchain allows the consumer to participate in the value chain. Since you can give an opinion and value the Navidul ham that you have purchased. In the web page of the ham brand belonging to Campofrío explain how to carry out this process.
"We are proud of lead this transformation of the Iberian sector that supposes a revolution in terms of transparency and quality control. Satisfying the demands of consumers who, concerned about their food, seek a deeper knowledge of the products they consume, from origin to final destination” explained the director of the firm, Juana Manso. In addition, she adds that “it will make it easier for our customers to know the life cycle of our hams. They will receive the information offered by all the suppliers that participate in the production”.
But what is blockchain technology?
We appreciate the initiative of the navidul hamsbut what is technology blockchain? A data base. As its name, translated into Spanish, says, it is a chain of blocks that publish, share and decentralize data. It works like a book in which operations are recorded. In this case, all the steps of the ham production process are noted.
So to speak, the technology blockchain it acts as “an account book with copies distributed over a large number of computers. On each page of the book, operations that depend on results obtained in previous operations” explains the web page invoicescloud.com. Taking it to our field, it acts as a space in which each supplier or participant in the production chain contributes their work. For later the consumer can consult.
For this it is very important and essencel the function of each element of the chain. The alteration of a simple element supposes the alteration of all the following. Likewise, for the complete change to happen, it would need to be done on all existing copies. These factors make impossible practically that alteration of the Blockchain. Not to mention, also, the cryptography that guarantees the user privacy. Because it does not reveal the identity of who has made the transaction.
Blockchain in Spanish gastronomy
The gastronomic sector is adapting more and more to technology Blockchain. consumers are starting to demand healthier and more sustainable food and for this, know your production process. This technology, too, is beneficial for providers who, thanks to it, avoid the fraud or unfair competition. Also, a report from REALSEC He has indicated that 1 out of every 4 Spanish companies, with more than 50 workers, use this technology. The technology blockchain in the gastronomic world offers the following:
- An alternative or way more reliable quality assurance.
- They make it difficult for counterfeit companies.
- It offers consumers and customers the opportunity to know all the information about the particularities of the food they are going to acquire.
@esperansagrasia #publi I think that the Navidul ham makes Consuelo very happy… #SaboreemosLoSencillo #publi
Several times we have already talked about sustainable products and food, value chains and quality seals. With technology Blockchain consumers can contrast and secure the information that companies give about suppliers and production processes. Therefore, it seems to us very helpful advance. And what do you think of the new innovation of the navidul ham?
