doctor wham has come to become the life of the party. A spicy liquor that stings designed to take in shots can put the icing on any celebration. We will explore this product a bit below, along with its marketing strategy. marketing. Why is it so little known despite its originality? What reasons have hampered its success? Do not miss it.
Spicy liquors? Doctor Zas
You sure know gin Nordés and you've already read our article on 25Lolita's. The point is that Galician Original Drinks owns other lesser known but still interesting inventions. The one we are dealing with today is called doctor wham. It is nothing other than a spicy liquor made from the mythical pepper. You know, the kind that some bite and others don't. In this case, you don't gamble with each shot, since the factory selects them one by one. The result is that the drink it always stings!
The liquor doctor wham is intended for an audience young who likes to get out of party. Hence its remarkable appearance that leaves no one indifferent. The liquid has a striking bright green hue. The bottle, meanwhile, is black. Its aesthetic falls between a bottle of old medicine and a bottle of premium liquor. We must add that it is designed to be consumed at low temperatures. "Colder than your ex's heart," reads the website.
Who is Doctor Zas?
The website of this liquor from thirty degrees claims it was created by a famous doctor. His mind went out of his mind until he was totally confined in his laboratory after his expulsion from the university. That was where he began to experiment non-stop. The result of the clandestine search was "the cure for boredom." A spicy distillate was born with a sweet touch in addition to a feeling of softness. Its fresh aftertaste stands out.
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"The drink created with the exact doses of madness, party and hot pepper, which is ideal for giving a bang to everything plof." The doctor's slogan perfectly embodies the aforementioned party philosophy. The youthful character is also appreciated in the publications in networks. In these memes abound, the majority focused on an audience made up of people in their twenties. To reinforce the story of the mad scientist we can even see photos of people drinking it from test tubes.
Inadequate timing
The price is thirteen euros for a bottle of 70cl. It doesn't sound overly expensive compared to other liqueurs. So ... why is it so rare to hear of him? There may be several answers to this question. However, the simplest explanation lies in the moment it was launched on the market. Doctor Zas hit the shelves in the middle of 2019. Being a drink designed to be consumed at parties, it should have hit a backfire that summer.
However, we all know that the human is an animal of habit. So your preferences don't change overnight. By not having established itself in the Summer 2019, there was little to do in 2020. Nightclubs closed during various states of alarm, hurting product promotion. Bars, meanwhile, were always subject to restrictions. These flashy spirits need more than just social media to grow. Its manufacturers were unable to put up stands at festivals or organize promotions in gambling dens.
Conclusion
Thus, we can say that it arrived in the worst possible moment. We can only wait to see if the manufacturer comes back with the promotion or not. Perhaps it is more focused on pushing new drinks like the aforementioned gin. It totally differs as a concept since it is raised for a calmer plan. With its twenty-five degrees of alcohol and also mixed it is difficult for it to produce a riot. If you like the hot spicy or the party (or both), we encourage you to give the doctor a chance when you can. Will you lose your mind just like the doctor?
