In this article we deal with the curious brand of craft beer rip it off. What differentiates this product from Jerez de la Frontera of the rest of the beers? Why do we say that it is a social beer? Let's check it out!
Cooperative Cadiz flavor
rip it off was born in the Cadiz municipality of Jerez de la Frontera. Like other craft beer brands, it has a wide catalog. So we have the IPA, the «colorá»That of wheat, black and blonde. It also offers the Matajare, which is American Pale Ale.
He has been making them for seven years. However, what sets the company apart is its approach local y cooperative. In this way, it focuses on the products used being of proximity. This extends especially to bottle crates, whenever possible.
In addition, they have contracted the ethics telephone line We are Connection. This advocates a cooperative model in which the partners make the business decisions and do not spend the dividends on speculation. In the same way, rip it off has obtained financing thanks to the cooperative of Credit Coop 57. It has a marked social purpose.
Social economy
The banking entity, with assembly principles, wants to finance projects that transform the economy empowering cooperative members. Its objective is a social change in which wealth is created and distributed in the most even in the municipalities. After all, it shares the same purpose as the beer that this article is about.
The person in charge of his position in the Gourmets Room from Madrid also told us that sustainability plays a key role. That is why they are supplied only with renewable energy. Also, some of the materials come from the La Reverde cooperative. This is the case of some herbs or spices. This cooperative also comes from Jerez de la Frontera and is dedicated to the production and consumption of organic, local and artisanal products.
Marianna Zungri is commercial and public relations of the company. Define the model of a non-profit cooperative as follows. "Our a cooperative was founded with the aim of creating jobs Decent job and spread the craft beer culturel, so all our income is dedicated to cover the expenses generated by the company's activity, to investments for the constant improvement of the facilities and to events, tastings and workshops aimed at educating the palates in a world so fascinating but still quite unknown to the general public.
Unravel it: very artisan
In addition, rip it off Take advantage of the markets like economic motor of the artisans. All within the logic that the wealth created is reinserted in the place of origin. In this way, jobs are created in it and improves the quality of life Of the inhabitants.
As if that were not enough, we know that this beer it's great. Fortunately, they have no qualms about showing it to the public through tastings. On its own website you can check dates if you are interested in participating. They also organize craft beer courses to teach all the possibilities offered by this interesting drink.
To finish, we emphasize that it belongs to the Spanish Association of Independent Brewers (AECI). In this way, it creates synergies that facilitate growth. If your project has really seemed interesting, we encourage you to try their beers. You will not regret it, since its flavor is exceptional.
