Thanks to a study conducted by Vegans & Plants and helped by the analytical tool of Google Keyword Planner, it has been possible to know which are the most vegan regions of the country. The autonomous communities where vegan diets are most successful are Catalonia, Madrid and the Balearic Islands.
This study has had three key factors to take into account: monthly total searches of the seventeen autonomous communities and of the fifty most populated cities in Spain, number of searches per ten thousand inhabitants per region and the accumulated total of all searches with the words key for each region. This last factor is the most important, as it determines the overall ranking. The words that have been determined as "key" are: veganism, vegan recipes, vegan restaurants, vegan burgers, vegan cheese, non-dairy milk, soy milk, vegan community, beyond meat, heura, and animal protection.
What are the most vegan autonomous communities and cities in the country?
Catalonia is the autonomous community with the greatest interest in plant-based products. Currently, Barcelona has more than eighty vegan and vegetarian restaurants. It is the city that has the most restaurants of this type, since in October 2019, it promised to reduce the use of meat. Other Catalan provinces, such as Tarragona and Gerona, have five vegetarian and vegan restaurants. As for their Internet searches, the Catalan population averages around fifty-six searches for every ten thousand inhabitants, a figure that represents 12,93% of the total searches in Spain.
Madrid, the second city with the most interest, averaged some forty-one searches, followed by the Balearic Islands, the Valencian Community and the Basque Country with a similar number of searches. On the other hand, Extremadura, Castilla La-Mancha and Murcia are the communities with the least interest in veganism and vegetarianism.
Vegans & Plants, has also offered a ranking broken down by city. Barcelona is the city with the most interest in food plant based. And it is that veganism is fashionable in Barcelona. The food delivery company Just Eat, in its latest study published at the beginning of 2022, reveals that requests for vegan food increased by 590% compared to the previous year. Other data from this study reveal that 71% of Spaniards consider that following a vegan diet is better for the environment, but half of those surveyed affirm that the main drawback of vegan and vegetarian products is their high prices.
After the city of Barcelona, there is Tarragona with 4,62% of the total searches, data that exceeds two important cities in the country such as Madrid with 3,76% of searches, and Valencia with 3,72%.
And finally, the following image shows which are the Spanish cities with the most "veggies" restaurants per inhabitant.
Conclusions.
With these data, it can be seen that Catalonia is the region with the greatest interest in everything related to veganism. Almost always followed by Madrid (although some of its cities do not raise much interest, such as Fuenlabrada). Accompanied by the Balearic Islands, the Valencian Community and the Basque Country. Therefore, in general, the large urban centers of the country are the ones that most reflect their interest.
