El bread consumption en Spain continues to show a negative trend despite being one of the great pillars of the Mediterranean diet. Although we do not yet have definitive data on the year 2021 It is estimated a drop close to 8% year-on-year. However, the studyAnalysis of bread consumption in thechild target'. This was made by the Institute of Market Research and Strategic Marketing Ikerfel for INCERHPAN and has drawn a halo of hope for the sector. The name of the study can give us an idea of who is responsible You want to know more? Keep reading!
The consumption of bread in the little ones
The bread sector has been suffering from the continuous decline in the consumption of this emblematic food for decades. However, the infantile stratum does not follow the same rule than the rest. Maybe campaigns like Good morning with bread! driven INCERHPAN (Interprofessional Organization of Cereals for Bread Making and Derivatives of Spain) and financed with the help of the European Union. Its objective is to improve the image of this food among Young people and children, since at the end of the day it will be the future generations who have the most power of real change.
On the campaign website they use a format interactive and eye-catching to make it attractive to the youngest. They explain to the little ones in a simple way the types of bread that exist in the market, as well as the main differences between them. What this sector takes for granted and in its favour, as the study explains, is that children they like its taste and parents consider it a healthy food to include in their diet.
The data obtained in the report show us the rising trend of one of the foods that occupy the base of the food pyramid. Of course, only in the group of the smallest. Thus, consumption in 74% of Spanish households with children up to 18 years has not decreased, but consume at least a loaf of bread a day. But even more encouraging is that households with children between 6 and 12 years have increased the amount of bread consumed by 10% over the previous year.
The importance of bread in a healthy and balanced diet
These results correspond with the statements made by various national and international health organizations regarding the benefits of bread consumption on our health. They especially emphasize the children, who are in a development and growth phase crucial. They need to follow a healthy and balanced diet, for this the Mediterranean diet is BEST according WHO (World Health Organization). And if this eating plan is characterized by something, it is the presence of cereals and their derivatives (consumed at levels lower than those recommended by experts).
In children who have a great physical activity, which implies a high energy expenditure, bread helps to cover the greater need for carbohydrate intake. In these cases, a sandwich, accompanied by a fruit or a dairy product, can be an excellent option» Beatrice Navia, Doctor of Pharmacy and Professor of Nutrition and Food Science at the Complutense University of Madrid (UCM).
The Parents coincide, since 7 each 10 trust this food. Similarly, the 72% considers that it is part of their children's diet and its consumption should not be eliminated. On the contrary, the 27% He is part of the group that thinks that the bread makes you fat and, therefore, they believe it is convenient to reduce their intake. On another occasion we talked about the differences between white bread y whole bread.
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"Breads made with flour that is not wheat is the latest trend in the sector"
It is true, and it should be noted that for this very reason the latest trend in the sector has been to make bread with flour from other cereals than wheat such as rye, oats or spelled (in turn more "healthy"). Perhaps this trend corresponds to the growing consumer demand for the famous "healthy" food. However, we must pay attention to which foods are really healthy and which are not. Everything in excess is fattening. In fact, the recommended servings of bread vary according to the amount of physical activity performed. What do you think?
