Both bars and restaurants and ourselves have suffered the consequences of the pandemic by Covid-19. We have all had to modify our schedule and look for alternatives to offer or consume products. One of the great innovations that have facilitated this adaptation to the new reality is that of the low-alcohol drinks. A proposal initiated by the group Pernod Ricard. It implies a clear commitment to respond to the new needs of the consumer and the market. How about? Would you like to enjoy spirits with a lower alcohol content? Attentive!
What is the low alcohol proposal?
The idea of the low-alcohol has been around for several years now. This is imposed more and more in Spanish bars and restaurants that offer their customers an offer of cocktails and drinks a lot lower in alcohol. But, it was not until the arrival of the pandemic that its consumption has completely skyrocketed. Large companies have launched development plans to design new types of drinks with lower alcohol levels.
Hand in hand Pernod Ricard comes a new innovation proposal whose objective is to revolutionize the market of spirits. They have achieved this with the creation of the category of low alcohol drinks and the launch of two new references: Beefeater Light and Ballantine's Light. Our country is the pioneer in seeing this new idea born. It is the answer to the Increased demand by the consumer. This asks for alternatives with a lower alcohol load and moves in a much more daytime consumption.
The quiet cup
The pandemic and, many times, the impossibility of going out to the streets due to security measures has caused a change in consumer trends. The search for the "Quiet drink" on the part of consumers it is aimed at enjoyment and relaxation. And it is that, the low alcohol content has become a recurrent one for lovers of cocktails.
We are part of a generation that is committed to healthy and natural life. We have left the old way of drinking behind and the low percentage of alcohol has been reinforced by the pandemic, especially in recent months. Therefore, the category of low alcohol drinks It is an alternative option to the traditional glass, but without sacrificing taste. In addition, it is a commitment to integrate a new form of consumption where the pace of leisure has decreased. And it is that, in the end, it is one more alternative, with a lot of personality and that pleases all the senses.
To what do low alcohol drinks owe their popularity?
The rise of low alcohol drinks, and especially the launch of Beefeter Light and Bllantine's Light it is given by the circumstances that surround us. The pandemic caused by Covid-19 and its consequent confinement have made both young people and adults prefer this type of spirits, leaving aside the tradicionales.
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And it is that measures taken by the Government, in relation to health prevention, have been an important setback for discos and cocktail bars. These have seen their limited hours and consequently, their sale of alcoholic beverages. For this reason, the producers have seen in the drinks low alcohol a opportunity to get the customer's attention. That he is now much more concerned about his health.
Another point that has made his popularity increase is loss of interest in consuming traditional drinks. With the new reality in which we live, these products have given way to new forms of consumption. In this case, the drinks low alcohol They have been preferred by young people who decide to frequent bars or restaurants, even if only during the allowed hours.
Finally, the temporary closure of nightclubs and gambling dens has shifted consumption from the night to day and from the bar to the house. So the option of low alcohol drinks They are the perfect option for the consumer looking for more balanced moments of consumption, but without sacrificing enjoyment.
Multiple choices
Along with those already mentioned Beefeter Light and Ballantine's Light, put on the market by the Pernod Ricard company, there are numerous opportunities to taste these spirits low alcohol. Here we propose four cocktails with a much lower amount of alcohol than usual, but with an equal or better taste.
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- Mint tonic
- White Smash
- Green 1888
- Carpano & Grapefruit
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All of them have the usual components in cocktails, with the only difference being the amount of alcohol they contain. Therefore, they have the same taste, but they are a lot healthier for us.
All the low alcohol drinks They are another of the remedies that have appeared in the face of this difficult situation that we are going through. As you have seen, they are a good option to consume both in your own home and in bars and restaurants. So now that you know them, we encourage you to try them if you want to reduce your alcoholic intake.
