The brand of Golden Promise beers launches a new collaboration. In this case it comes from the hand of Sho-hai, from the rap group known as Violators of Verse. The rapper who dedicated a love song to a bottle has not hesitated to embark on the project. Learn about this collaboration and some other interesting ones below. Also discover the surprising origin of the brewery nomadic.
Beer without hate
The new limited edition series of Golden Promise beers It consists of two classes. One of them is called D'ont hate, be Hate Delicious toasted IPA. The other is called Everything's gonna be Sho-Hai Delicious IPA. Both make clear allusions to the rapper also known as Hate. Another obvious nod for fans is the sorcerer pose with which he appears on the can of the second one. Not surprisingly, it defines itself as "Magician Beodo" in your lyrics.
It is true that much of his work reveals rage and bile. In it he lets his hate while venting. However, the message these beers convey is the opposite. The idea of the brewery was to launch a message of calm during turbulent times in which tension emerges. It is an allegation against the bad roll. Furthermore, the name of the second appeals to optimism as the pandemic will one day end. Let's see where the idea comes from.
How it all started?
It all started in a concert sponsored by Golden Promise beers. In this Sergio Rodriguez, better known by his stage name Sho-hai, acted as a dj. Meanwhile the public enjoyed and consumed cans of beer Tribute . It should be noted that this was the previous collaboration that we will talk about later. Apart from the impressive box they made these manufacturers were struck by the good atmosphere that was during the show. That is why they proposed to collaborate on a beer to a drinking enthusiast like the rapper.
What's more, they were surprised that he had never embarked on a similar project considering the lyrics of his songs. Don't try to find one that doesn't reference the alcohol because you won't find it. So they got down to business and Sho-Hai didn't just put his face on the tin and the hype. He was involved to the point of participating in the recipe design and the name of each of the IPAs.
The origin of Golden Promise beers
This project was born in Queens, New York, during the boom of craft beer in the US The marriage of hands composed Alexander mabry y Pilar Sopesens, founder of the brewery, decided to come back. They returned to Spain to raise their children. They continued their project in Zaragoza, home of Master Sho-Hai. That is why they ensure that their drink is a fusion of both worlds. It has something from each of these places adding a touch of its own. Furthermore, they are even defined as nomadic brewery. Its factory is located in Madrid and they specialize in IPAs.
Other collaborations
The Golden Promise beers they also have a series called abdul vas. It bears the name of the artist who designed its six cans. These show anthropomorphic birds characterized by a punk aesthetic and references to rock. Another curious collaboration was the one that gave rise to the West Coast IPA TRIBUTE. It was not with a specific person, rather with many. To launch it they bet on the through crowdfunding and launched the campaign Harder than stones. So a large number of people contributed money to the project.
Those who contributed received as a reward an amount of cans proportional to the money given. They could even receive a T-shirt with the image of the rapper. As a tribute to them the brand incorporated face of all those people to the design of the can. You can already get used to the idea that this entity is much more than beer. They are willing to innovate and collaborate with anyone who can contribute value. It is striking how they get involved in the world of culture. We must also highlight its mestizo spirit and how grateful they are to the audience. We invite you to try their very original beers.
